Marketing Manager

Salary and Contract

• Expected annual base salary range is £66,570 to £123,630 GBP.
• This is a fixed-term 12-month contract.
• Performance-based bonus eligibility may apply.

Job Description Summary

Key Responsibilities

• Develop and execute integrated brand marketing plans throughout the product lifecycle.
• Provide local market insights and translate them into tactical plans and projects.
• Drive product portfolio success and prioritize target customer segments and engagement strategies.
• Analyze market dynamics, customer needs, competitive positioning, and product performance.
• Generate insights from medical, commercial, and customer data.
• Design promotional strategies, multichannel campaigns, and customer engagement initiatives in compliance with policies and regulations.
• Manage annual marketing plans, cycle plans, forecasts, sales projections, budgets, and marketing investments.
• Lead new product and indication launches and organize customer-facing events and educational initiatives.
• Establish KPIs and monitor execution excellence and business outcomes.
• Collaborate with Customer Engagement, Medical, Sales, Market Access, and other cross-functional teams.
• Support reporting of technical complaints, adverse events, and special cases within 24 hours of receipt.
• Manage marketing sample distribution where applicable and in accordance with policies and regulations.

Essential Requirements

• Bachelor's degree in Marketing, Business Administration, Life Sciences, Pharmacy, or a related field.
• Significant experience in pharmaceutical, healthcare, biotechnology, or related industries.
• Experience in brand management, product marketing, or commercial leadership roles.
• Understanding of market analysis, customer segmentation, forecasting, and lifecycle management.
• Ability to develop and execute marketing strategies and campaigns.
• Strong analytical, communication, presentation, and stakeholder management skills.
• Experience managing budgets and marketing investments.
• Ability to influence and collaborate within cross-functional teams.
• Fluent in English.

Desirable Requirements

• Advanced degree such as an MBA, MSc, PharmD, or equivalent.
• Experience launching new products or managing mature brands in a competitive market.
• Knowledge of omnichannel engagement and digital marketing approaches.
• Experience in a matrixed multinational organization.

Key Performance Indicators

Benefits and Rewards

• Benefits may include insurance plans, retirement plans, wellbeing resources, global recognition programs, and paid parental leave.
• Flexible and hybrid working options may be available where possible.