Marketing Manager - FMCG

About the role

Brand and portfolio management

• Develop and execute annual marketing and brand plans aligned with business objectives.
• Manage brand positioning, portfolio management, innovation, product launches, and the full brand lifecycle.
• Lead new product development initiatives from concept to commercialization.

Growth and campaigns

• Drive category growth using consumer insights, market research, and competitive analysis.
• Build integrated 360-degree campaigns across ATL, BTL, digital, shopper, and trade channels.
• Develop pricing strategies, promotional calendars, and commercial activation plans.

Commercial and channel execution

• Partner with Trade Marketing and Sales to improve distribution, visibility, and in-store execution.
• Support Modern Trade, General Trade, and E-commerce channel performance.
• Analyze Nielsen, EPOS, and market performance data to identify growth opportunities and optimize investments.

Cross-functional leadership

• Manage marketing budgets and resource allocation to deliver strong return on investment.
• Collaborate with Sales, Finance, Supply Chain, Procurement, R&D, and external agencies.
• Lead agency relationships across creative, media, digital marketing, and public relations.
• Track campaign performance, brand health, market share, and commercial KPIs.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA is an advantage.
• Eight to twelve years of experience in FMCG food and beverage brand management, category management, or marketing is required.
• Experience managing established FMCG food brands and delivering measurable commercial growth is required.
• Experience with brand management, category management, product launches, trade marketing, consumer insights, pricing, promotions, go-to-market strategy, and budget and P&L management is required.
• Experience with Modern Trade, General Trade, and E-commerce channels is required.
• Strong analytical skills using Nielsen, EPOS, or other retail audit tools are required.
• GCC or UAE experience is highly preferred.

Key competencies

• Brand strategy and portfolio management, consumer and shopper insights, commercial acumen, category growth, product innovation, and trade marketing.
• Omnichannel marketing, data-driven decision-making, leadership, cross-functional collaboration, and budget and P&L ownership.

Opportunity