Marketing Manager (F&B Sector)
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Key skills for this role
Role Overview
The Marketing Manager will develop and execute strategies that improve brand visibility, customer engagement, and revenue across the F&B sector.
The role manages campaigns, promotions, and digital presence while aligning marketing activity with business objectives.
Key Skills for This Role
Full Job Posting
Position Overview
The Marketing Manager will develop and execute strategies that improve brand visibility, customer engagement, and revenue across the F&B sector.
The role manages campaigns, promotions, and digital presence while aligning marketing activity with business objectives.
Strategic Planning
- Develop and implement marketing strategies tailored to F&B operations.
- Conduct research into market trends, customer preferences, and competitor activity.
Brand Management
- Strengthen brand positioning through innovative campaigns and promotions.
- Ensure consistent brand messaging across all platforms.
Digital Marketing
- Manage social media, website, and email marketing channels.
- Optimize online presence to increase customer engagement and loyalty.
Campaigns and Promotions
- Plan and execute seasonal promotions, product launches, and special events.
- Collaborate with F&B operations teams to design attractive offers.
Customer Engagement
- Develop loyalty programs and initiatives to enhance guest satisfaction.
- Monitor customer feedback and adjust strategies accordingly.
Budget and Reporting
- Manage marketing budgets effectively.
- Prepare reports on campaign performance, ROI, and market insights.
Qualifications and Skills
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum five years of marketing experience; F&B or hospitality experience is preferred.
- Strong knowledge of digital marketing tools and analytics.
- Excellent communication, leadership, and project management skills.
- Proficiency in MS Office and marketing software, including CRM and social media tools.
- Ability to manage multiple projects under pressure and coordinate across functions.
Work Location
- Work is performed in person.
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