Marketing Manager
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Key skills for this role
About the Role
Chery International is seeking a Marketing Manager for new premium and AI-tech automotive brands in the UAE. You will develop brand strategies, manage marketing campaigns, and oversee product launches.
Key Skills for This Role
Responsibilities
- Develop and implement comprehensive brand strategies to position the automotive brand effectively in UAE
- Conduct regular market research to identify consumer trends, competitors, and market gaps
- Define the brand’s unique value proposition and ensure consistent messaging across all marketing channels
- Plan and oversee marketing campaigns (digital, print, etc.) to promote the brand and increase awareness
- Work closely with product development and sales teams to ensure successful launch of new vehicle models
- Establish and maintain clear brand guidelines for visuals, tone, and messaging
- Oversee and allocate the brand’s marketing budget effectively across campaigns
- Track brand performance metrics and provide regular reports to senior management
Requirements
- At least 3 years of strong automotive marketing managerial experience in UAE
- Strong network connections with media and influencers in UAE
- Fluent in English & Arabic communication skills (written & spoken)
- Proficient in presentation skills and reporting
- Holds a valid UAE driving license
Full Job Posting
About Us
- Chery International is a Global Fortune 500 Company and a leading automobile group.
- We are looking for a strategic & results driven Marketing Manager for new premium and AI tech automotive brands in UAE.
Responsibilities
- Brand Strategy Development: Develop and implement comprehensive brand strategies.
- Market Research & Analysis: Conduct regular market research.
- Brand Positioning & Messaging: Define brand’s unique value proposition.
- Marketing & Campaign Management: Plan and oversee marketing campaigns.
- Product Launch & Coordination: Work with product development and sales teams.
- Brand Guidelines & Consistency: Establish and maintain brand guidelines.
- Budget Management: Oversee and allocate marketing budget.
- Brand Performance Monitoring & Reporting: Track brand performance metrics.
Key Requirements/Skills/Qualification
- At least 3 years of strong automotive marketing managerial experience in UAE.
- Strong network connections with media and influencers in UAE.
- Solid communication and coordination ability.
- Ability to withstand pressure and innovate.
- Fluent in English & Arabic communication skills.
- Proficient in presentation skills, reporting, etc.
- Holds a valid UAE driving license.
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