Marketing Manager
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Key skills for this role
About the Role
OMODA JAECOO UAE, part of Chery International, seeks a strategic Marketing Manager to lead brand strategy, market research, and campaign management for new premium AI-tech automotive brands in the UAE.
Key Skills for This Role
Responsibilities
- Develop and implement comprehensive brand strategies to position the automotive brand effectively in UAE
- Conduct regular market research to identify consumer trends, competitors, and market gaps
- Define the brand’s unique value proposition and ensure consistent messaging across all marketing channels
- Plan and oversee marketing campaigns (digital, print, etc.) to promote the brand and increase awareness
- Collaborate with marketing agencies to create promotional materials, advertisements, and events
- Work closely with product development and sales teams to ensure successful launch of new vehicle models
- Establish and maintain clear brand guidelines for visuals, tone, and messaging
- Oversee and allocate the brand’s marketing budget effectively across campaigns and initiatives
- Track brand performance metrics and adjust strategies as needed
- Provide regular reports on brand health and campaign effectiveness to senior management
Requirements
- At least 3 years of strong automotive marketing managerial experience in UAE
- Experience in premium and AI tech car brands is advantageous
- Strong network connections with media and influencers in UAE
- Solid communication and coordination ability, planning and execution ability
- Ability to withstand pressure, daring to innovate, break through and willing to go extra mile
- Fluent in English & Arabic communication skills (written & spoken)
- Proficient in presentation skills, reporting, etc.
- Holds a valid UAE driving license
Full Job Posting
About Us
- Chery International (Automobiles Group) a Global Fortune 500 Company
- Chery has been a leading automobile group for technology driven strategy, with sales and service network covering more than 80 countries.
Role Overview
- We are looking for a strategic & results driven Marketing Manager for new premium and AI tech automotive brands that will be launched soon under Chery International.
Responsibilities
- Develop and implement comprehensive brand strategies to position the automotive brand effectively in UAE.
- Conduct regular market research to identify consumer trends, competitors, and market gaps.
- Define the brand’s unique value proposition and ensure consistent messaging across all marketing channels.
- Plan and oversee marketing campaigns (digital, print, etc.) to promote the brand and increase awareness.
- Collaborate with marketing agencies to create promotional materials, advertisements, and events.
- Work closely with product development and sales teams to ensure successful launch of new vehicle models.
- Establish and maintain clear brand guidelines for visuals, tone, and messaging.
- Oversee and allocate the brand’s marketing budget effectively across campaigns and initiatives.
- Track brand performance metrics and adjust strategies as needed.
- Provide regular reports on brand health and campaign effectiveness to senior management.
Key Requirements/Skills/Qualification
- At least 3 years of strong automotive marketing managerial experience in UAE.
- Experience in premium and AI tech car brands will be advantageous.
- Strong network connections with media and influencers in UAE.
- Solid communication and coordination ability, planning and execution ability.
- Ability to withstand pressure, daring to innovate, break through and willing to go extra mile.
- Fluent in English & Arabic communication skills (written & spoken).
- Proficient in presentation skills, reporting, etc.
- Holds a valid UAE driving license.
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