Marketing Manager
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Key skills for this role
About the Role
Paws & Co, a subscription-first veterinary brand opening in Dubai, seeks a Marketing Manager to own the entire marketing function end-to-end. You will direct website design, lead SEO and AIO, run social accounts, manage content calendar, brief creatives, and build AI workflows.
Key Skills for This Role
Responsibilities
- Own our owned platforms: direct website design and deployment, manage CMS, publishing and page performance
- Lead SEO and AIO: traditional search and AI answer optimisation from strategy through implementation
- Run social accounts end to end across TikTok, Instagram, Facebook, X and YouTube: strategy, calendar, scheduling and community
- Own the content calendar and day to day scheduling across every channel
- Plan and manage in clinic content capture: direct videographers and creators on site
- Brief creatives and agencies clearly, then hold the standard on what comes back
- Build and refine AI workflows using Claude and prompt engineering: content, briefs, repurposing and reporting
- Read the numbers and act on them: what is working, what to cut, where to push
Requirements
- Real marketing range across digital and social, ideally in a fast moving brand or agency environment
- Genuine fluency with AI as a working tool (Claude, prompt engineering, building workflows)
- Hands on understanding of SEO and AIO, and of CMS development and content management
- Experience working with creatives and social content people: briefing, directing, getting the best out of them
- Social native instincts across all major platforms, feel for what earns a scroll stop
- All rounder's temperament: comfortable owning a lot, prioritising ruthlessly, moving fast
Full Job Posting
Role Overview
- We are building an AI native marketing function where one sharp operator, working with AI and a bench of creatives, does what used to take a team.
- You will own how people find us and what they feel when they do: the website, search, and every social account.
What you will do
- Own our owned platforms: direct the website design and its deployment alongside our development pod, and manage the CMS, publishing and page performance day to day.
- Lead SEO and AIO: traditional search and AI answer optimisation, from strategy through implementation, so we are found by people and by the models people now ask.
- Run our social accounts end to end across TikTok, Instagram, Facebook, X and YouTube: strategy, calendar, scheduling and community.
- Own the content calendar and day to day scheduling across every channel.
- Plan and manage in clinic content capture: direct videographers and creators on site, and turn real clinic moments into social content.
- Brief creatives and agencies clearly, then hold the standard on what comes back.
- Build and refine AI workflows using Claude and prompt engineering: content, briefs, repurposing and reporting.
- Read the numbers and act on them: what is working, what to cut, where to push.
What you bring
- Real marketing range across digital and social, ideally in a fast moving brand or agency environment.
- Genuine fluency with AI as a working tool. You are comfortable with Claude and prompt engineering, and you build workflows rather than just prompting for one offs. This is core, not a nice to have.
- Hands on understanding of SEO and AIO, and of CMS development and content management. You know the nuances, not just the buzzwords.
- Experience working with creatives and social content people: briefing them, directing them, getting the best out of them.
- Social native instincts across all the major platforms, and a feel for what earns a scroll stop.
- An all rounder's temperament: comfortable owning a lot, prioritising ruthlessly, and moving fast without dropping the ball.
What we offer
- Above market pay, and the mandate to build the marketing function from the ground up.
- Our wellbeing programme, the first in the region to take team mental health seriously.
- A real voice in the brand and how it shows up, with the founding team close by, not layers away.
- Modern tooling, an AI native way of working, and the freedom to shape your own stack.
- One percent of everything we make going back to animal welfare, through our Community Fund.
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