Marketing Manager
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Key skills for this role
About the Role
James Douglas Middle East is seeking a Marketing Manager for a leading real estate developer in Dubai. The role involves developing Arabic marketing communications, supporting brand positioning, and executing campaigns for premium real estate projects.
Key Skills for This Role
Responsibilities
- Develop and execute Arabic marketing and brand communication for real estate projects
- Create, review, and adapt Arabic copy for campaigns, brochures, websites, social media, and sales materials
- Support project positioning, launch planning, and integrated campaign execution
- Coordinate creative, media, digital, and event agencies to deliver campaigns on time
- Support sales enablement through Arabic brochures, presentations, and customer communication tools
- Monitor competitor activity and campaign performance to identify improvement opportunities
Requirements
- 5 8 years of marketing experience
- Strong foundation in real estate project marketing, branding, and campaign execution
- Arabic reading and writing capabilities mandatory
- Real estate development experience strongly preferred
- Strong understanding of Arabic speaking customer audiences in UAE/GCC
- Experience working with creative, media, and digital agencies
Full Job Posting
Role Overview
- Our client is a leading Real Estate Developer, headquarters in Dubai. They are looking forward to adding a dynamic Marketing Manager to support the branding, positioning and launch marketing of premium real estate developments.
Key Duties & Responsibilities
- Develop and execute Arabic marketing and brand communication for real estate projects across launch, campaign and always on activity
- Create, review and adapt Arabic copy and content for campaigns, brochures, websites, social media, email, sales material, events and on ground branding
- Support project positioning, launch planning, key messaging and integrated campaign execution in partnership with Marketing, Sales, Digital, PR, Design and agencies
- Ensure Arabic communication is accurate, culturally relevant, premium in tone and consistent with brand guidelines
- Coordinate creative, media, digital, production and event agencies to deliver campaigns on time and to a high standard
- Support sales enablement through Arabic brochures, presentations, project collateral and customer communication tools
- Monitor competitor activity, customer insight and campaign performance to identify opportunities to improve engagement
Key Qualifications
- 5 8 years of marketing experience, with a strong foundation in real estate project marketing, branding and campaign execution
- Arabic reading and writing capabilities are mandatory
- Real estate development experience is strongly preferred, particularly exposure to project launches, premium brand communication and integrated campaigns
- Strong understanding of Arabic speaking customer audiences in the UAE/GCC and the ability to translate brand strategy into culturally relevant communication
- Experience working with creative, media and digital agencies; organized, detail oriented and comfortable managing multiple projects
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