General Manager Marketing
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Key skills for this role
About the Role
We are hiring a senior marketing leader for a luxury real estate developer in Dubai. The role involves owning end-to-end marketing strategy for international expansion across the UK, USA, and Australia.
Key Skills for This Role
Responsibilities
- Lead integrated 360° campaigns across digital, social, print, OOH, PR, and experiential events
- Adapt brand identity to local cultural and market nuances across USA, Australia, and UK
- Partner with international agencies, local teams, and Dubai HQ for seamless execution
- Use market data and ROI analysis to optimize spend and drive lead generation
Requirements
- 10+ years in marketing with strong track record in luxury real estate, ultra luxury, or premium lifestyle brands
- Hands on experience managing campaigns in the USA and/or Australia
- Established agency and media networks in target markets
- Mastery across full marketing spectrum from brand to performance
- Comfort operating across cultures, time zones, and global stakeholders
Full Job Posting
The Role
- As GM/Senior Marketing Manager – International Markets, you'll own end to end 360° marketing strategy across brand, digital, social, PR, OOH, high end events, and performance marketing across multiple global markets.
- Reporting to the Head of Marketing, this is a high visibility mandate shaping how a globally recognized luxury portfolio resonates with international audiences.
What You'll Do
- Lead integrated 360° campaigns across digital, social, print, OOH, PR, and experiential events
- Adapt brand identity to local cultural and market nuances across the USA, Australia, and UK
- Partner with international agencies, local teams, and Dubai HQ for seamless execution
- Use market data and ROI analysis to optimize spend and drive lead generation
What We're Looking For
- 10+ years in marketing, with a strong track record in luxury real estate, ultra luxury, or premium lifestyle brands
- Hands on, direct experience managing campaigns in the USA and/or Australia
- Established agency and media networks in target markets
- Mastery across the full marketing spectrum, from brand to performance
- Comfort operating across cultures, time zones, and global stakeholders
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