Marketing Manager
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Key skills for this role
About the Role
Meraki Real Estate Development seeks a Digital Marketing Specialist to plan and manage lead generation campaigns across digital platforms. Responsibilities include content development, social media management, email marketing, SEO/SEM, and performance analysis.
Key Skills for This Role
Responsibilities
- Plan, launch, and manage lead generation campaigns across Google Ads, Meta Ads, and other digital platforms
- Write or coordinate marketing copy, social media content, email campaigns, and video scripts aligned with brand goals
- Track KPIs, analyse campaign performance, and optimize for ROI across platforms
- Work with design and media teams to ensure visuals, creatives, and videos align with campaign goals
- Develop and execute social media strategies to enhance brand presence and engagement
- Design and implement email marketing campaigns for lead nurturing and promotions
- Optimize website content for search engines and manage paid search campaigns to drive qualified traffic
- Monitor and evaluate campaign performance using tools like Google Analytics and Facebook Insights, providing actionable insights and recommendations
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field preferred
- Minimum 2 years in digital marketing with mandatory real estate experience
- Proficiency in digital marketing tools and platforms
- Strong communication and creative skills
- Fluency in English; Arabic is a plus
Full Job Posting
Overview
- Digital Marketing Specialist at Meraki Real Estate Development in Dubai, UAE. Full time position.
Responsibilities
- Plan, launch, and manage lead generation campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital platforms to attract and convert high quality leads.
- Write or coordinate marketing copy, social media content, email campaigns, and video scripts aligned with brand goals.
- Track KPIs, analyse campaign performance, and optimize for ROI across platforms.
- Work with design and media teams to ensure visuals, creatives, and videos align with campaign goals.
- Develop and execute social media strategies to enhance brand presence and engagement.
- Design and implement email marketing campaigns for lead nurturing and promotions.
- Optimize website content for search engines and manage paid search campaigns to drive qualified traffic.
- Monitor and evaluate campaign performance using tools like Google Analytics and Facebook Insights, providing actionable insights and recommendations.
Requirements
- Education: Bachelor's degree in marketing, Business, Communications, or a related field preferred.
- Experience: Minimum 2 years in digital marketing with mandatory real estate experience
- Skills: Proficiency in digital marketing tools and platforms; strong communication and creative skills.
- Languages: Fluency in English; Arabic is a plus.
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