Marketing Manager
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Key skills for this role
About the Role
AKS Prime Group seeks a Marketing Manager/Specialist for their Dubai office. The role involves developing and executing digital marketing strategies, managing campaigns across platforms, and supporting B2B lead generation.
Key Skills for This Role
Responsibilities
- Develop and execute digital marketing strategies to support business growth
- Manage end to end digital marketing campaigns across various platforms
- Handle CRM based email marketing campaigns, including automation and lead nurturing
- Manage paid advertising campaigns through Google Ads, LinkedIn, and other platforms
- Implement SEO, SEM, and website optimization strategies
- Create engaging B2B marketing content for digital channels
- Manage social media platforms, especially LinkedIn, to enhance brand visibility
- Monitor campaign performance using analytics tools and provide insights
- Support lead generation and business development initiatives
- Collaborate with internal teams to strengthen marketing activities
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field
- 2 6 years of experience in digital marketing
- Experience in professional training and certification industry or Training Academy
- Strong knowledge of CRM, email marketing automation, SEO, SEM, Google Ads, and social media marketing
- Experience with LinkedIn and B2B marketing strategies
- Strong analytical, communication, and presentation skills
- Creative mindset with ability to develop engaging content
- Fluency in English required
- Proficiency in Arabic preferred
Full Job Posting
Job Overview
- The ideal candidate will have 2–6 years of experience in digital marketing with strong expertise in campaign management, B2B marketing, lead generation, and digital growth strategies.
Key Responsibilities
- Develop and execute digital marketing strategies to support business growth.
- Manage end to end digital marketing campaigns across various platforms.
- Handle CRM based email marketing campaigns, including automation and lead nurturing.
- Manage paid advertising campaigns through Google Ads, LinkedIn, and other platforms.
- Implement SEO, SEM, and website optimization strategies.
- Create engaging B2B marketing content for digital channels.
- Manage social media platforms, especially LinkedIn, to enhance brand visibility.
- Monitor campaign performance using analytics tools and provide insights.
- Support lead generation and business development initiatives.
- Collaborate with internal teams to strengthen marketing activities.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 2–6 years of experience in professional training and certification industry or Training Academy.
- Experience in an agency or in house marketing environment is preferred.
- Strong knowledge of CRM, email marketing automation, SEO, SEM, Google Ads, and social media marketing.
- Experience with LinkedIn and B2B marketing strategies.
- Strong analytical, communication, and presentation skills.
- Creative mindset with the ability to develop engaging content.
- Experience with WordPress, graphic design, or videography is an advantage.
- Fluency in English is required, and proficiency in Arabic is preferred.
Benefits
- Salary: AED 8,000 – AED 15,000 per month.
- Employment Visa & Medical Insurance.
- Other benefits as per UAE Labour Law.
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