Marketing Manager

Role Purpose

Brand and Campaigns

• Own and protect brand identity across clubs, digital platforms, campaigns, and partnerships.
• Plan integrated campaigns across paid and organic digital, social, email, CRM, in-club marketing, partnerships, and activations.
• Manage campaign timelines, budgets, KPIs, and measurable impact.
• Support product launches, membership sales, seasonal initiatives, and community campaigns.

Lead Generation and Digital

• Own qualified lead generation and drive traffic, demand, and enquiries across locations and divisions.
• Support sales teams with campaign messaging, promotional calendars, and sales collateral.
• Manage website, landing pages, paid media, organic social platforms, pixels, and tracking.
• Optimise spend and performance using data-led insights and report on digital performance and ROI.

CRM and Innovation

• Own CRM journeys for lead nurturing, onboarding, engagement, retention, and win-back campaigns.
• Maintain clean CRM data, segmentation, and campaign logic.
• Implement AI-driven tools, automation, and new workflows to improve efficiency, content quality, scale, and insight.
• Document and scale successful marketing innovations.

Content and Collaboration

• Set content direction and maintain consistent storytelling, design, tone, and messaging.
• Brief, manage, and review creative work from internal teams and external agencies.
• Support member engagement initiatives, events, activations, and community partnerships.
• Collaborate with Sales, Fitness, Operations, and other internal stakeholders.

Budgeting and Governance

• Manage allocated marketing budgets and agency spend.
• Track ROI and marketing effectiveness and provide regular updates to senior stakeholders.
• Ensure compliance with brand guidelines, data protection regulations, and company policies.

Experience and Qualifications

• 8–10+ years in a senior marketing role within a consumer-facing brand.
• Strong experience in digital and performance marketing, CRM, and lifecycle marketing.
• Commercial awareness and experience supporting sales-led environments.
• Experience in fitness, wellness, hospitality, or lifestyle brands is essential.
• A bachelor's degree in marketing, communications, or a related field is preferred.
• GCC or Qatar experience and Arabic language skills are advantageous.

Key Competencies

• Brand and strategic thinking.
• Commercial awareness.
• Digital and performance marketing expertise.
• CRM and data discipline.
• Cross-functional collaboration, communication, and influence.
• Innovation and continuous improvement.