Marketing Manager - AI Content
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Key skills for this role
About the Role
OnTime Group seeks a Marketing Manager to lead AI-driven content and digital marketing initiatives across its brands. The role involves planning content strategies using AI tools, managing production workflows, and analyzing performance metrics.
Key Skills for This Role
Responsibilities
- Lead AI driven content and digital marketing initiatives across OnTime Group’s brands
- Plan and execute content strategies leveraging AI tools to create, optimize, and personalize messaging
- Oversee development of marketing calendars and manage content production workflows
- Ensure brand consistency across all content initiatives
- Analyze performance metrics to refine campaigns
- Coordinate with internal stakeholders and brief creative teams
- Manage AI content platforms
- Conduct market and audience research
- Align content initiatives with business objectives
- Stay updated on emerging AI and marketing trends
Requirements
- Strong marketing and digital strategy skills
- Proficiency in AI driven content creation and optimization tools
- Experience in content development for web, social media, and email
- Solid project management capabilities
- Excellent written and verbal communication in English
- Bachelor's degree in Marketing, Communications, Business, or related field
- Ability to use data and insights to guide content decisions
- Comfort working in a fast paced, on site environment in Dubai
- Arabic language skills are an advantage
- Experience in UAE market or government services is a plus
Full Job Posting
Company Description
- OnTime Group is a UAE based organization with over 20 years of experience providing services to businesses and individuals.
- The company pioneered government services delivery through the private sector in the Middle East and serves over 1 million clients annually.
- Portfolio includes OnTime Government Services, OnTime Business Setup, OnTime Healthcare, OnTime Property Registration, OnTime Visa, OnTech, Doctor OnTime, and others.
Role Description
- Lead AI driven content and digital marketing initiatives across OnTime Group’s brands.
- Plan and execute content strategies that leverage AI tools to create, optimize, and personalize messaging for web, social media, email, and campaign materials.
- Oversee development of marketing calendars, manage content production workflows, ensure brand consistency, and analyze performance metrics.
- Coordinate with internal stakeholders, brief and guide creative teams, manage AI content platforms, conduct market and audience research.
- Align all content initiatives with business objectives and stay updated on emerging AI and marketing trends.
Qualifications
- Strong marketing and digital strategy skills including campaign planning, brand positioning, and performance analysis.
- Proficiency in AI driven content creation and optimization tools, and familiarity with marketing automation and analytics platforms.
- Experience in content development for web, social media, and email.
- Solid project management capabilities including planning, prioritizing, and coordinating multiple initiatives.
- Excellent written and verbal communication skills in English; Arabic language skills are an advantage.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Demonstrated ability to use data and insights to guide content decisions.
- Comfort working in a fast paced, on site environment in Dubai.
- Experience in the UAE market or government services, professional services, or similar industries is a plus.
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