Marketing Manager

The opportunity

Experience and capabilities

• Strong automotive marketing experience, ideally from an OEM, importer, or established dealer group.
• Five to eight or more years of relevant experience, including substantial senior marketing or management experience.
• Proven experience developing and executing annual marketing strategies, brand plans, and budgets aligned with commercial objectives.
• Strong brand management and positioning experience, including adherence to Principal or OEM brand guidelines.
• Experience with new brand or product launches, integrated campaigns, digital marketing, and events.
• Ability to analyze brand performance, market intelligence, competitor activity, and business indicators.
• Demonstrated marketing budget ownership with a strong focus on return on investment.
• Strong people-management and team-development capability.

Preferred experience

• Premium, luxury, or EV/new-energy vehicle exposure is advantageous.
• Direct experience building or launching brands in the UAE or GCC is preferred.
• Comfort operating in a fast-paced environment where the marketing playbook is still being developed.

Workplace

• The role is based in Dubai, United Arab Emirates, and the source metadata identifies the workplace type as onsite.

Responsibilities

• Build an EV or new-energy vehicle brand from the ground up in the UAE market.
• Develop the brand’s positioning and launch strategy.
• Create and execute annual marketing strategies and brand plans aligned with commercial objectives.
• Manage brand positioning, brand equity, and compliance with Principal or OEM guidelines.
• Plan and deliver new brand and product launches.
• Develop integrated marketing campaigns, digital marketing activity, and events.
• Analyze brand performance, market intelligence, competitor activity, and business indicators.
• Translate market and business insights into commercial marketing actions.
• Own marketing budgets and evaluate return on investment.
• Manage and develop the marketing team.