Head of Social Media
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Role Overview
Salt is seeking an experienced Head of Social Media for a Dubai-based agency serving high-profile luxury brands.
The role leads social strategy, client relationships, and a team of social specialists.
The successful candidate will balance strategic thinking with creative execution across luxury social media.
Key Skills for This Role
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About the Role
Salt is seeking an experienced Head of Social Media for a Dubai-based agency serving high-profile luxury brands.
The role leads social strategy, client relationships, and a team of social specialists.
The successful candidate will balance strategic thinking with creative execution across luxury social media.
Key Responsibilities
- Lead the social media function across a portfolio of luxury clients.
- Develop strategies across Instagram, TikTok, YouTube, and emerging platforms.
- Provide senior strategic direction and consultancy to key clients.
- Translate brand positioning and business objectives into social strategies and campaigns.
- Oversee content strategies, editorial calendars, campaign concepts, and platform activations.
- Identify cultural, social, and platform trends and translate them into client opportunities.
- Work with creative, strategy, influencer, content, and account teams on integrated campaigns.
- Lead new business pitches and contribute to agency growth.
- Build senior client relationships and act as a trusted social media advisor.
- Lead, mentor, and develop social media professionals.
- Ensure the quality and strategic consistency of social output.
- Use analytics and performance data to inform strategy and demonstrate impact.
About You
- At least 8 years of social media experience, ideally in an agency environment.
- Strong experience with luxury, premium, or lifestyle brands.
- Proven experience leading social strategy for major brands.
- Experience managing and developing a social media team.
- Strong understanding of luxury consumer behavior on social platforms.
- Excellent knowledge of Instagram, TikTok, YouTube, and the wider social landscape.
- Strong creative instinct and ability to challenge briefs and push ideas further.
- Comfort presenting strategy and creative thinking to senior clients.
- Commercial mindset with experience in pitches, new business, and account growth.
- Strong understanding of social analytics, reporting, and performance optimization.
- Excellent communication and stakeholder management skills.
- GCC or wider MENA experience is highly advantageous.
Role Focus
The role combines strategy, culture, creativity, and commercial thinking to build relevant and desirable luxury social ecosystems.
The position offers ownership of the social function and influence over clients, team development, and the agency’s future social offering.
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