Marketing Lead B2C
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Technogym seeks a Marketing Lead B2C to oversee home consumer marketing strategies for the UAE market. The role involves strategic planning, digital marketing, brand content, omnichannel support, and partnerships.
Key Skills for This Role
Responsibilities
- Develop and locally execute the global brand strategy for the Home Consumer marketing segment, aligned with business objectives
- Define the customer segmentation and positioning strategy
- Manage performance marketing campaigns (Google Ads, Meta, programmatic ads)
- Oversee SEO/SEM, paid media, and content marketing to drive traffic and conversion
- Optimize e commerce sales funnel, customer journey, and UI/UX experience
- Leverage email marketing & CRM automation for customer retention
- Develop compelling brand messaging and storytelling across all touchpoints
- Oversee the creation of content marketing (blogs, videos, influencer partnerships)
- Ensure consistent brand experience across online and offline channels
- Support retail marketing through boutiques activations, promotions, and POS materials
- Implement loyalty programs and referral strategies
- Manage the marketing budget efficiently to maximize ROI
Requirements
- 3 5 years’ experience in B2C Marketing or time spent in the field of luxury industries
- Bachelor’s or master’s Degree, preferably in Marketing or Event Management
- Marketing and market analysis skills
- Strong Knowledge of CRM (preferably Salesforce)
- Project Management and problem solving skills
- Presentation & Communications Skills
Full Job Posting
Your Role
- We are looking for an enthusiastic and results driven Marketing Leader who will oversee contributing to the building, planning and executing Home Consumer (B2C) Marketing strategies for the UAE market.
Your Impact
- Develop and locally execute the global brand strategy for the Home Consumer marketing segment, aligned with business objectives.
- Define the customer segmentation and positioning strategy.
- Manage performance marketing campaigns (Google Ads, Meta, programmatic ads).
- Oversee SEO/SEM, paid media, and content marketing to drive traffic and conversion.
- Optimize e commerce sales funnel, customer journey, and UI/UX experience.
- Leverage email marketing & CRM automation for customer retention.
- Develop compelling brand messaging and storytelling across all touchpoints.
- Oversee the creation of content marketing (blogs, videos, influencer partnerships).
- Align campaigns with the brand’s tone of voice and visual identity.
- Ensure consistent brand experience across online and offline channels.
- Support retail marketing through boutiques activations, promotions, and POS materials.
- Develop local marketing initiatives for boutiques and pop ups.
What You Should Bring
- 3 5 years’ experience in B2C Marketing or time spent in the field of luxury industries
- Bachelor’s or master’s Degree, preferably in Marketing or Event Management
- Marketing and market analysis skills
- Strong Knowledge of CRM (preferably Salesforce)
- Project Management and problem solving skills
- Knowledge of sell out tools & merchandising
- Ability to create and cultivate a network
- Presentation & Communications Skills
- Negotiation skills
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Technogym
Digital Sales Specialist Subs
Saudi Arabia, KSA
We are looking for a proactive and results-driven Digital Sales Specialist to achieve sales and profitability targets for our digital offerings (software, hardware, and devices)...
Delivery and Installation Specialist
Dubai, UAE
Technogym seeks a Delivery and Installation Specialist in Dubai to coordinate large projects, manage installation networks, and ensure quality standards. Requires 1-2 years logistics experience, SAP knowledge, and strong
Facilities & Workplace Specialist
Dubai, UAE
Technogym Emirates is looking for a UAE National Facilities & Workplace Specialist to support the HR team. The role involves managing day-to-day workplace operations, overseeing office supplies, leading renovation projec
Facilities & Workplace Specialist
Dubai, UAE
Technogym Emirates is seeking a UAE National Facilities & Workplace Specialist to support the HR team. The role involves managing day-to-day workplace operations, overseeing office services, leading renovation projects,
Facilities & Workplace Specialist
Dubai, UAE
Technogym is seeking a UAE National Facilities & Workplace Specialist to support the HR team in managing office operations, workplace services, and facility projects. The role involves overseeing day-to-day workplace ope
Facilities & Workplace Specialist
Dubai, UAE
Technogym Emirates is looking for a Facilities & Workplace Specialist (UAE National) to support the HR team in Dubai. The role involves managing day-to-day workplace operations, overseeing office services, leading renova
Internship Accounting
الرياض, KSA
Technogym in Riyadh offers an internship in accounting for finance students or recent graduates. The role provides exposure to finance, accounting, and controlling functions in a global fitness company.
HR Assistant - Emiratization
Dubai, UAE
Technogym Emirates is looking for a fresher or junior experienced HR Assistant (UAE National) to support insurance-related work and assist the HR team. Full-time or part-time opportunities are available. The ideal candid
Digital Sales Specialist Subs
Saudi Arabia, KSA
Delivery and Installation Specialist
Dubai, UAE
Facilities & Workplace Specialist
Dubai, UAE
Facilities & Workplace Specialist
Dubai, UAE
Facilities & Workplace Specialist
Dubai, UAE
Facilities & Workplace Specialist
Dubai, UAE
Internship Accounting
الرياض, KSA
HR Assistant - Emiratization
Dubai, UAE