Marketing Executive | Retail | Toys R Us
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Key skills for this role
About the Role
Al-Futtaim Retail seeks a Marketing Executive for Toys R Us to assist the Marketing Manager with campaign execution, social media content, and market research. The role requires 3-4 years of marketing experience and a Bachelor's degree in Marketing.
Key Skills for This Role
Responsibilities
- Implement marketing campaigns across various channels, including store activations, digital, print, social media, and email marketing
- Manage conversion rates as a key performance indicator
- Conduct market research to gather intelligence about target audiences, market trends, and competitor activities
- Analyze data and KPIs to evaluate campaign success and provide optimization insights
- Work closely with the Marketing Manager to implement marketing strategies
- Manage and optimize digital marketing channels including Facebook, Instagram, YouTube, TikTok, and LinkedIn
- Create and curate high quality, engaging content for social media platforms
- Monitor metrics such as follower growth, engagement rate, reach, and impressions
- Assist in managing marketing budgets, tracking expenditures, and ensuring campaigns stay within budget
Requirements
- Bachelor’s Degree in Marketing
- 3 4 years of marketing experience in a fast paced, deadline driven environment
- Ability to manage timeline driven content projects
- Excellent written communication skills
Full Job Posting
Overview Of The Role
- The Marketing Executive will assist the Marketing Manager in handling various marketing projects, focusing on social media presence and content production for clients.
- They are responsible for campaign execution, market research, and digital marketing efforts, serving as a key member of the marketing team.
- Success in this role requires strong time management, creativity, and communication skills, alongside the ability to analyze data and manage timelines effectively.
What You Will Do
- Implement marketing campaigns across various channels, including store activations, digital, print, social media, and email marketing.
- Manage conversion rates as a key performance indicator.
- Conduct market research to gather intelligence about target audiences, market trends, and competitor activities.
- Stay informed about industry trends and emerging marketing technologies to keep campaigns fresh and relevant.
- Analyze data and key performance indicators (KPIs) to evaluate the success of marketing campaigns.
- Provide insights for optimization based on data analysis.
- Work closely with the Marketing Manager to implement marketing strategies.
- Contribute ideas and execute tactics to achieve marketing goals.
- Manage and optimize digital marketing channels, including Facebook, Instagram, YouTube, TikTok, and LinkedIn.
- Create and curate high quality, engaging content for social media platforms, including text, images, videos, and multimedia content.
- Monitor metrics such as follower growth, engagement rate, reach, and impressions.
- Assist in managing marketing budgets, tracking expenditures, and ensuring campaigns stay within budgetary constraints.
Required Skills To Be Successful
- Strong project management skills.
- Excellent communication and content creation skills.
- Proficiency in digital marketing and social media platforms.
- Ability to analyze market data and optimize campaigns.
What Qualifies You For The Role
- Bachelor’s Degree in Marketing.
- 3 4 years of marketing experience in a fast paced, deadline driven environment.
- Ability to manage timeline driven content projects.
- Excellent written communication skills.
About Al Futtaim Retail
- Al Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years.
- We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia.
- We are also one of the largest Global partners of Marks and Spencer’s in both regions with over 75 stores offering both fashion & food options.
- Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development.
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