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Marketing Director

Tahaluf
Riyadh, KSA
Full-time
Director
Onsite
Discovered 3 weeks ago
Marketing StrategyBrand ManagementEvent MarketingDigital MarketingContent DevelopmentData Analysis
Free

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About the Role

Tahaluf seeks a Marketing Director to drive marketing and communications for a portfolio of high-growth events in Saudi Arabia.

The role involves leading a team of marketers, developing and executing a vision for market engagement, and supporting the event team in launching new products through effective go-to-market strategies.

Job Accountabilities

  • Lead a team of marketing and digital managers across a portfolio of products.
  • Provide guidance, feedback and inspiration to the team.
  • Work with Marketing Managers to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy.
  • Work with line reports to develop skills and competencies and ensure they have a clear development roadmap.
  • Develop succession plan to identify top talent, flight risks and guarantee continuous delivery from the team.
  • Champion the adoption and optimisation of marketing technology solutions.
  • Cultivate and demonstrate a high-performance culture within the marketing team.
  • Responsible for leading the portfolio’s marketing strategy and responsible for the marketing, data and digital portfolio strategy and delivering strategic show marketing.
  • Develop the capabilities of marketing across the portfolio, integrating technology into the strategy and tactical delivery.
  • Manage budgets and allocate resources amongst projects.
  • Demonstrate and encourage creative approaches, using market intelligence, and apply it to show content to create unique and engaging visitor experiences.
  • Work with show teams to optimise the engagement at each touch point in the customer journey by encouraging teams to introduce new ways of marketing and reduce reliance on more familiar activities that produce declining results.

Qualifications

  • 10+ years of experience in people management and leadership.
  • History of building and nurturing high-performing teams.
  • A track record of setting and delivering to the highest standards.
  • Solid experience in marketing transformation and running agile teams.
  • Experience of developing a brand vision and driving activity to realise it.
  • An accomplished marketing and communications strategist with experience of developing value propositions, pricing, and driving agility in campaigning and execution.
  • Exceptional knowledge of online and offline channels and integrated campaigns.
  • Solid experience of marketing a mixed portfolio of products including events, SaaS or subscription products, with experience in B2B lead generation.
  • Analytical with a data-driven mindset.
  • Experience of developing a test and learn culture.
  • Strong content development to support strategic goals.
  • Experienced in market analysis.

About Tahaluf

Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue.

It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).

Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create.

Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.

Benefits

Competitive bonus, BUPA Medical Insurance for you and your family, Annual leave – 28 days, Remote working on Sundays, Working anywhere – 8 weeks every year, Residency visa including yearly dependent fees, School fees contribution, 40,000 SAR per child per year (up to a max of three children), Indivi

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