Senior Marketing Executive - 6 month contract
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Key skills for this role
Role Overview
The Senior Marketing Executive will lead marketing for CPHI Middle East and BIO Middle East.
The role aims to drive high-value attendance, increase exhibitor return on investment, and establish both events as essential regional pharmaceutical fixtures.
Key Skills for This Role
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About Tahaluf
Tahaluf organizes large-scale B2B live and on-demand events in Saudi Arabia.
The company produces events including LEAP, Cityscape, Black Hat MEA, CPHI Middle East, and BIO Middle East.
Role Overview
The Senior Marketing Executive will lead marketing for CPHI Middle East and BIO Middle East.
The role aims to drive high-value attendance, increase exhibitor return on investment, and establish both events as essential regional pharmaceutical fixtures.
Strategic Planning and Execution
- Lead the full marketing lifecycle from awareness through retention for both events.
- Develop audience segmentation for API manufacturers, biotech startups, government regulators, and pharmaceutical C-suite audiences.
- Own the marketing budget across paid, earned, and owned channels.
Digital and Content Marketing
- Drive high-quality marketing-qualified leads through inbound marketing and targeted LinkedIn campaigns.
- Oversee whitepapers, webinars, and industry reports that establish thought leadership.
- Manage automated Eloqua email journeys through the registration funnel.
Strategic Partnerships
- Serve as the primary marketing liaison for local health authorities and trade associations.
- Negotiate barter agreements and manage regional and international trade press relationships.
Experience and Analysis
- Collaborate with operations to ensure a seamless brand experience on the show floor.
- Provide weekly KPI reports on registration pacing and exhibitor marketing-qualified leads.
Qualifications
- At least 3 years of B2B event marketing experience is required.
- Pharmaceutical, biotech, or healthcare sector experience is advantageous.
- Mastery of marketing automation tools is required.
- Hands-on experience with SEO/SEM, LinkedIn Campaign Manager, and Google Analytics 4 is required.
- English is essential, while Arabic is advantageous.
- A bachelor’s degree in Marketing, Business, or a related field is required.
Contract and Workplace
- This is a six-month contract role.
- The role can be performed remotely.
- Relocation and sponsorship support are not available.
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