Marketing Manager - Contingent/Freelance 12 month contract

Role Overview

Strategy and Digital Marketing

• Own planning, implementation, management, and optimization for inbound and outbound marketing campaigns.
• Drive online traffic, leads, and conversions and provide regular performance updates.
• Use Adobe Analytics, Google Analytics, and other platforms to analyze digital behavior and campaign performance.
• Develop paid campaign strategies with supporting agencies and optimize spend and performance.

SEO and Content

• Identify evolving SEO practices and develop organic search growth strategies for customer lifecycle stages and international markets.
• Collaborate with content marketing and blog contributors to create high-quality content around relevant search terms.
• Improve organic search performance using clickthrough rates, traffic, and conversion goals.
• Design and implement A/B testing, landing page, and call-to-action optimization strategies.

Leadership and Analysis

• Line-manage digital marketers and provide guidance, feedback, and inspiration.
• Produce timely campaign reports, identify trends, and recommend execution changes based on data insights.
• Share relevant insights with the wider marketing team and senior management to support revenue and new opportunities.

Planning and Execution

• Plan campaigns to meet visitor attendance and exhibitor acquisition objectives.
• Monitor implementation plans, deadlines, drop schedules, Gantt charts, time and action plans, content calendars, and budget trackers.
• Define target segments, personas, value propositions, and messaging for products.
• Ensure timely communications across a full mix of digital channels and optimize them for each channel.

Qualifications and Experience

• Minimum of 5 years of experience as a Marketing Manager.
• Bachelor's degree or equivalent.
• Experience in digital marketing, PPC, SEO, online advertising, and direct marketing.
• Experience developing databases through segmentation and advanced targeting.
• Strong copywriting, analytical, questioning, communication, and stakeholder relationship skills.
• Arabic and English verbal and written communication skills.
• Experience in events marketing and marketing project management.

Desirable Experience

• Experience using marketing automation technology, preferably Eloqua.
• Experience with CMS platforms, social scheduling tools, social listening, and marketing analytics platforms.
• Formal business or marketing higher education qualification.

Contract Details

• This is a freelance, temporary role for a 12 month duration.