Marketing Director

About the opportunity

Location and employment

• The role is based in Riyadh, KSA, and is on-site.
• The position is full-time.

About the role

• Own the full regional marketing stack, from brand development through resident acquisition and retention.
• Serve as the senior marketing leader on the ground, building the function from brand to performance.
• Lead teams responsible for PR, Branding, Growth, and Performance.
• Report into regional leadership.

Brand and upper funnel

• Define and steward the brand across MENA while building cultural relevance in KSA, the UAE, and beyond.
• Lead brand campaigns, partnerships, and cultural moments across the region.
• Oversee PR, communications, earned media, spokesperson positioning, press relationships, and reputation management across English and Arabic media.

Growth and lower funnel

• Build content, social, CRM, and lifecycle marketing engines that move prospects from awareness to consideration to tour.
• Lead organic social, content, partnerships, events, and referral programs tailored to MENA audiences.
• Own paid acquisition across paid search, paid social, programmatic, and offline performance channels.
• Set targets for cost per lead, cost per lease, occupancy ramp, and retention, supported by analytics and attribution.
• Partner with leasing and operations to connect marketing spend with occupancy and revenue.

Leadership and partnerships

• Recruit, develop, and lead a high-performing team across PR, Brand, Growth, and Performance.
• Set goals, performance metrics, and accountability standards across the function.
• Partner with property leadership, leasing, product, and global marketing on regional execution.
• Manage creative, media, PR, and production agencies across KSA and UAE.

Ideal background

• At least 10 years of marketing experience, including senior ownership of both brand and performance.
• Deep current understanding of KSA and UAE consumer behavior, media, regulation, and cultural context.
• Arabic fluency is a strong plus.
• Experience building and scaling marketing functions is required.
• Experience in residential real estate, hospitality, lifestyle, premium consumer brands, or high-growth technology is preferred.
• Strong analytical skills across attribution models, CAC/LTV analysis, and marketing mix modeling.
• Experience leading multidisciplinary teams and managing agencies across multiple markets.
• A builder's mindset and comfort operating in a fast-paced, high-growth environment are expected.