Marketing & Campaign Operations Manager
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Key skills for this role
About the Role
Keeta is seeking a Marketing & Campaign Operations Manager to drive growth for key accounts through data-driven marketing strategies and campaign optimization. The role involves designing end-to-end growth funnels, analyzing user and merchant data, and collaborating with cross-functional teams to maximize GMV.
Key Skills for This Role
Responsibilities
- Develop and execute marketing campaigns from mega brand events to targeted growth initiatives
- Design, test, and refine end to end growth funnels to maximize GMV and acquire valuable users
- Analyze user behavior and merchant data to craft personalized marketing solutions
- Own campaign performance analysis (conversion, ROI) and lead continuous optimization
- Partner with Sales, Product, Operations, and User Growth teams for flawless execution
- Manage entire campaign lifecycle from planning to post mortem analysis
- Create and standardize playbooks, frameworks, and best practices
- Identify opportunities to leverage AI, automation, and advanced analytics
Requirements
- 3 5 years of hands on experience in marketing or growth, preferably in e commerce, quick commerce, or food delivery
- Proven data driven mindset with ability to translate numbers into actions
- Track record of managing full cycle marketing campaigns with measurable impact
- Excellent communication and stakeholder management skills
- Comfort with data dashboards; SQL skills are a plus
- Experience with AI powered tools or advanced analytics is highly preferred
Full Job Posting
About the Role
- Keeta is seeking a highly analytical and results oriented Marketing & Campaign Operations Manager to become the growth engine for our key accounts.
- You will design and execute data driven marketing strategies, optimize campaign performance, and unlock growth opportunities through deep user, merchant, and category insights.
- You will partner closely with Sales, Product, Operations, and User Growth teams to transform insights into action and drive measurable business impact.
What You'll Do
- Develop and execute cutting edge marketing campaigns, from mega brand events to targeted growth initiatives.
- Design, test, and refine end to end growth funnels to maximize GMV and acquire valuable users.
- Dive into user behavior and merchant data to craft personalized, high converting marketing solutions.
- Own campaign performance analysis (conversion, ROI) and lead a cycle of continuous, insight driven optimization.
- Partner seamlessly with Sales, Product, Operations, and User Growth teams to ensure flawless execution and outstanding commercial results.
- Take charge of the entire campaign lifecycle from strategic planning and resource orchestration to execution and in depth post mortem analysis.
- Create and standardize playbooks, frameworks, and best practices to amplify marketing impact across all categories.
- Identify opportunities to leverage AI, automation, and advanced analytics to improve decision making, operational efficiency, campaign effectiveness, and business performance.
What We Need From You
- 3–5 years of hands on experience in marketing or growth, preferably within e commerce, quick commerce, or food delivery.
- A proven data driven mindset: you don't just report numbers, you translate them into decisive actions and strategies.
- A track record of managing full cycle marketing campaigns with clear, measurable impact on business goals.
- Deep understanding of what makes users and merchants tick, and how category dynamics influence success.
- Excellent communication and stakeholder management skills because you're a bridge builder and a persuasive storyteller.
- Comfort with data dashboards; SQL skills are a valuable plus that will help you dig deeper.
- Experience leveraging AI powered tools, automation solutions, or advanced analytics to improve marketing performance is highly preferred.
What Makes This Role Exciting
- You will lead campaigns that directly move the needle on GMV and business growth and see your ideas come to life and drive real results.
- You will work side by side with our commercial key accounts and merchant strategy teams.
- This is the perfect role if you love blending creative campaign ideas with rigorous data analysis to build scalable and intelligent growth strategies.
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