Marketing Assistant

Company Description

Queen Elizabeth 2 (Qe2)

Administration

• Coordinate with suppliers’ quotations for print production of collateral.
• Coordinate with purchasing any outstanding purchase requisitions.
• Collection of press clippings and build up a press archive.
• To maintain a database for media, suppliers and events companies.
• To maintain the hotel photo library and filing.
• To ensure that an efficient and accurate filing system, both manual as well as electronically, is always maintained.

Social Media

• To respond to queries on social media pages.
• To support the Marketing Manager in generating content for social media pages.
• To track performance of social media pages on a weekly basis.
• To maintain a database of key influencers for both hotel stays and dining in the restaurants.

Financial And Revenue Responsibilities

• Follow up and ensure payments to suppliers are made.
• Works with Marketing Manager in the preparation and management of the department’s budget. Duties include:
• Assists in coordinating the preparation of the departmental annual budget
• Assists in monitoring and controlling departmental costs on an ongoing basis to ensure performance against budget
• Assists in the preparation of the hotel strategic plan, goals program, and Marketing Departmental Budget

Guest Service Responsibilities

• Ensure media or VIPs stays and reviews are communicated to other departments, and all special requirements are noted and met.

Marketing & Communications Responsibilities

• To assist the Marketing Manager in developing and implementing effective PR and advertising strategies.
• To liaise with appointed advertising agency or in-house graphic designer with design and layout coordination and production of stationery, collateral, ads, brochures and graphics.
• To support the Marketing Manager in organizing and conducting photo shoots.
• To track and maintain information about competitors’ marketing and communication activities in UAE market (promotions, offer, articles, advertising, collateral) and to develop and update a filing system for all information.
• To track and maintain information on Food & Beverage trends and competitors’ activities.
• Act as the liaison between the hotel and the appointed agencies to generate awareness, develop press releases, news releases and photo captions for the hotel according to the marketing objectives.
• To assist the Marketing Manager in creating property press kits, press releases and creative communication of newsworthy items with the PR agency.
• Regular update of the press kits.
• To develop and maintain active contacts with the press and key overseas media.
• To build a database of key media contacts, opinion makers and local VIPs.
• To assist the Marketing Manager to ensure adequate targeted publicity and coverage of the hotel’s positioning, promotional programs, corporate image building and other activities.
• To assist the Marketing Manager in developing sales promotions with external partners such as embassies, organizations, credit card companies, banks, department stores, airlines, etc.
• To ensure the hotel’s web pages and OTA pages are up to date and advice on keeping site dynamic for Internet related exposure and advertising.
• To ensure the correct policy and brand standards are followed by the hotel in all marketing collateral, advertising and E-Commerce.

Other Duties

• To maintain good relationships with their colleagues and all other departments.
• To report to duty punctually always wearing the correct uniform/attire and nametag.
• To maintain a high standard of personal appearance and hygiene and adhere to the hotel and department appearance standards.
• To provide friendly, courteous and professional service always.
• To ensure that the correct brand standards and methods of service are maintained as stated in the Brand Standards.
• To respond to any changes in the department as dictated by the needs of the industry, brand or hotel.
• To be flexible and to carry out any other reasonable duties and responsibilities within the job capability as assigned, including redeployment to alternative departments/areas if required, to meet business demands and guest service needs.
• To attend training and meetings as and when required.
• To assess situations and to be able to react accordingly through analysis and perspective.

Qualifications

• Minimum 2 years’ experience in the marketing, digital or related professional area.
• Strong luxury hotel background is preferred.
• Fluency in English, written and spoken. Fluency in Arabic is appreciated.