Manager Strategic Planner
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Key skills for this role
About the Role
Emirates is seeking a Manager Strategic Planner to lead a team of Strategic Planners within the Corporate Communications, Marketing and Brand team. The role involves developing data-driven marketing strategies, analyzing data, and providing actionable recommendations.
Key Skills for This Role
Responsibilities
- Develop frameworks and processes for the Strategic Planning team to provide and verify data driven objectives and propose recommendations against briefs
- Lead the Strategic Planning team in analysing data and generating actionable recommendations
- Set and ensure standard execution of processes and frameworks for the Strategic Planning team
- Drive data driven thinking across the department
- Build strong relationships across departments and communicate team plans and outcomes clearly
- Ensure the Strategic Planning team works in a multi and omni channel environment
- Manage and set the foundation for collaboration with teams across the department on measurement frameworks, KPIs and metrics
- Develop and coach the team of Strategic Planners
- Maintain data privacy controls and ensure team compliance with data protection standards
- Influence budget setting and utilisation across markets and business unit areas
Requirements
- Completed and attested Degree in Marketing or related discipline, or higher qualification
- 10+ years experience in Marketing / Media / Communication positions
- Experience as a strategic planner
- Strong leadership across the team and Advocacy across the department
- Proven experience delivering global marketing campaign briefs
- Excellent understanding of data driven marketing
- Hands on digital experience will be advantageous
- Past experience in media planning and digital marketing strategy
- Understanding of how online and offline worlds combine
- Strategic thinker with proven track record of developing strategies for enterprise scale brands
- Strong analytical skills
- Ability to think creatively
Full Job Posting
Job Purpose
- Our Corporate Communications, Marketing and Brand team is responsible for conveying the essence of Emirates Group. As part of the CCM&B team, the Manager Strategic Planner will lead and manage a team of Strategic Planners, working within the Customer and Central Portfolio team.
In This Role, You Will
- Be responsible for developing frameworks and processes for the Strategic Planning team to provide and verify data driven objectives and propose recommendations against briefs
- Lead the Strategic Planning team in analysing data and generating actionable recommendations
- Set and ensure the standard execution of processes and frameworks for the Strategic Planning team
- Drive data driven thinking across the department
- Build strong relationships across departments, communicate team plans and outcomes clearly, and mentor planners
- Ensure that the Strategic Planning team works in a multi and omni channel environment
- Manage and set the foundation for the Strategic Planners to collaborate with teams across the department
- Develop and coach the team of Strategic Planners
- Maintain data privacy controls and ensure team compliance with data protection standards
- Influence budget setting and utilisation across markets and business unit areas
Qualifications & Experience
- A completed and attested Degree in Marketing or related discipline, or higher qualification
- 10+ experience years in Marketing / Media / Communication positions
- Experience as a strategic planner
- Strong leadership across the team and Advocacy across the department
- Proven experience delivering global marketing campaign briefs
- Excellent understanding of data driven marketing
- Hands on digital experience will be advantageous
- Past experience in media planning and digital marketing strategy
- Understanding of how the online and offline worlds combine to create a holistic approach to communications
- A strategic thinker and have a proven track record of developing strategies for enterprise scale brands
- Strong analytical skills, enjoying working with numbers and data and understand the bigger picture
- Ability to think creatively and consider solutions and ideas that challenge the status quo
Salary & Benefits
- Attractive tax free salary
- Generous travel benefits including discounted flights and hotel stays
- Excellent leave and healthcare package
- Transport benefits, life insurance and more
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