Manager - Residential Marketing
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Key skills for this role
About the Role
Red Sea Global seeks a Manager for Residential Marketing to support planning, coordination, and execution of marketing initiatives for the Red Sea Residences portfolio. The role involves delivering ROI-driven campaigns, managing budgets, coordinating with agencies, and supporting sales enablement.
Key Skills for This Role
Responsibilities
- Support the development and execution of integrated marketing and communications plans for residential real estate
- Execute marketing campaigns across multiple channels including websites, paid social media, print advertising, content production, PR, email marketing, and digital platforms
- Manage and implement asset specific content plans across relevant channels
- Assist in managing marketing budgets and ensuring effective utilization of resources
- Support marketing procurement activities, including agency engagement and budget tracking
- Coordinate with operator partners and agencies in the development of co branded sales collateral and marketing content
- Work closely with the Sales team to plan and execute events, roadshows, roundtables, and campaigns
- Support audience segmentation, positioning initiatives, and targeted marketing activities
- Manage updates and content requirements for the Red Sea Residences website
- Analyze customer insights, market trends, and campaign performance to identify opportunities for improvement
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline
- 5–7 years of marketing experience within a real estate developer, destination developer, hospitality organization, or related industry
- Experience in luxury, premium, HNWI, or lifestyle brands is preferred
- Demonstrated experience delivering integrated marketing campaigns across digital, content, events, PR, and traditional marketing channels
- Strong project management and stakeholder management capabilities
- Experience working with agencies, suppliers, and external partners
- Good understanding of marketing analytics, market research, and customer insights
- Strong written and verbal communication skills
- Strong presentation and organizational skills
- Creative mindset with the ability to develop engaging and impactful marketing initiatives
Full Job Posting
Job Purpose
- The Manager – Residential Marketing is responsible for supporting the planning, coordination, and execution of marketing and communications initiatives that support the destination's residential marketing and sales objectives across the Red Sea Residences portfolio.
- The role is responsible for delivering ROI driven campaigns, events, and marketing activities aligned with approved marketing plans.
- Working closely with senior members of the marketing team, the Manager will execute integrated marketing initiatives that support wider business and commercial objectives.
- The role contributes to brand awareness, customer engagement, lead generation, and sales enablement activities across the residential development portfolio.
- The Manager will work with internal stakeholders, operator partners, and external agencies to ensure the delivery of high quality marketing campaigns, content, and collateral.
Functional / Technical Responsibilities
- Support the development and execution of integrated marketing and communications plans tailored to the regional and global residential real estate market.
- Execute marketing campaigns across multiple channels, including websites, paid social media, print advertising, content production, brochures, PR, email marketing, and digital platforms.
- Develop a strong understanding of the business and marketing strategy to effectively implement residential marketing plans and activities.
- Manage and implement asset specific content plans across relevant channels to engage target audiences and support sales objectives.
- Assist in managing marketing budgets and ensuring effective utilization of resources to maximize return on investment.
- Support marketing procurement activities, including agency engagement and budget tracking, while ensuring compliance with company policies.
- Coordinate with operator partners and agencies in the development and production of co branded sales collateral and marketing content.
- Work closely with the Sales team to plan and execute events, roadshows, roundtables, and campaigns that support lead generation and business development objectives.
- Support audience segmentation, positioning initiatives, and targeted marketing activities across various channels and customer groups.
- Collaborate with internal stakeholders to develop asset specific marketing content and sales collateral aligned with the positioning of Red Sea Residences developments.
- Manage updates and content requirements for the Red Sea Residences website to ensure accuracy, relevance, and alignment with current campaigns.
- Analyze customer insights, market trends, and campaign performance to identify opportunities for continuous improvement.
Qualifications & Experience
- Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline.
- 5–7 years of marketing experience within a real estate developer, destination developer, hospitality organization, or related industry.
- Experience in luxury, premium, HNWI, or lifestyle brands is preferred.
- Demonstrated experience delivering integrated marketing campaigns across digital, content, events, PR, and traditional marketing channels.
- Strong project management and stakeholder management capabilities.
- Experience working with agencies, suppliers, and external partners.
- Good understanding of marketing analytics, market research, and customer insights.
- Strong written and verbal communication skills.
- Strong presentation and organizational skills.
- Creative mindset with the ability to develop engaging and impactful marketing initiatives.
- Proficiency in Microsoft Office and marketing technologies/platforms is preferred.
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