Director - Destination Marketing AMAALA
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Key skills for this role
About the Role
Red Sea Global is seeking a Director of Destination Marketing for AMAALA to lead performance-driven marketing strategies, enhance destination visibility, and drive economic growth.
Key Skills for This Role
Responsibilities
- Develop and execute the destination’s marketing strategy with a focus on performance marketing
- Set clear KPIs and performance targets for marketing initiatives
- Lead cross functional destination marketing teams and coordinate closely with internal stakeholders
- Oversee development and implementation of targeted digital marketing campaigns with focus on data analysis and ROI tracking
- Continuously optimize and refine campaigns based on performance insights
- Leverage customer data, market insights, and analytics tools to ensure marketing investments deliver measurable growth
- Ensure consistent messaging and positioning of the destination's brand across all channels
- Cultivate and manage relationships with key tourism partners, local businesses, and external agencies
- Regularly review and analyze campaign performance, consumer behavior, and market trends
- Manage the marketing budget effectively to maximize impact and drive cost efficiency
- Lead, mentor, and develop a high performing marketing team
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA or advanced degree preferred)
- Minimum of 15 years of experience in marketing, with substantial expertise in the travel and tourism sector
- At least 15 years in team leadership, with a track record of managing teams and agency relationships
- Proven track record of developing and executing successful evergreen marketing strategies
- Strong analytical skills and experience with marketing analytics tools
- Strong background in brand management, content strategy, and integrated marketing communications
- Proven track record of leading performance driven marketing campaigns, particularly in tourism or destination management
- Strong background in digital marketing, including SEO, SEM, social media, email marketing, and paid media
- Experience working with diverse stakeholders and tourism boards
- Outstanding communication and interpersonal skills
Full Job Posting
Job Purpose
- The Director of Destination of Marketing for AMAALA will lead the development and execution of performance driven marketing strategies to enhance the destination's visibility, attract key tourist segments, and drive economic growth. This role also will support the seamless execution of production pr
- With a strong focus on measurable results, this role will be responsible for optimizing marketing campaigns, improving ROI, and ensuring that the destination’s brand and offerings are positioned to drive visitation to the destinations.
- As the leader of the destination's marketing team, you will collaborate closely with internal departments, external agencies, and local stakeholders to create and execute integrated marketing plans that support the overarching goals of the destination management organization.
Key Responsibilities
- Develop and execute the destination’s marketing strategy with a focus on performance marketing, ensuring alignment with overall business and tourism goals.
- Set clear KPIs and performance targets for marketing initiatives, ensuring alignment with revenue objectives, brand positioning, and visitor engagement metrics.
- Lead a cross functional destination marketing teams and coordinate closely with internal stakeholders (Development, subsidiaries, DMC, residential, events, partnerships) to drive integrated marketing campaigns and support driving visitation.
- Oversee the development and implementation of targeted digital marketing campaigns (paid media, influencer marketing, social media) with a heavy focus on data analysis and ROI tracking.
- Continuously optimize and refine campaigns based on performance insights, A/B testing, and audience segmentation.
- Leverage customer data, market insights, and analytics tools (Google Analytics, Tableau, etc.) to ensure marketing investments deliver measurable growth in tourism traffic and revenue.
- Ensure consistent messaging and positioning of the destination's brand across all digital and offline channels.
- Innovate and enhance destination marketing programs to stand out in a competitive tourism market.
- Collaborate with local stakeholders (hotels, restaurants, attractions, etc.) to ensure a unified marketing approach and to highlight unique selling points.
- Cultivate and manage relationships with key tourism partners, local businesses, and external agencies to amplify marketing efforts and drive engagement.
- Establish collaborative programs with national and international tourism bodies, airlines, and digital platforms to expand reach.
- Regularly review and analyze campaign performance, consumer behavior, and market trends to adjust marketing strategies accordingly.
Job Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field (MBA or advanced degree preferred).
- Minimum of 15 years of experience in marketing, with substantial expertise in the travel and tourism sector.
- At least 15 years in team leadership, with a track record of managing teams and agency relationships to achieve brand objectives.
- Proven track record of developing and executing successful evergreen marketing strategies.
- Strong analytical skills and experience with marketing analytics tools.
- Strong background in brand management, content strategy, and integrated marketing communications.
- Creative, strategic thinker with a passion for the travel and tourism industry.
- Proven track record of leading performance driven marketing campaigns, particularly in tourism or destination management.
- Strong background in digital marketing, including SEO, SEM, social media, email marketing, and paid media.
- Experience working with diverse stakeholders, and tourism boards.
- Innovative thinker with the ability to contribute to the development of brand measurement tools and metrics.
- Outstanding communication and interpersonal skills, with the ability to inspire teams and collaborate across departments.
Skills
- Strategic Thinking: Ability to think big picture while managing day to day operations with a clear focus on performance.
- Data Driven: Strong analytical skills with the ability to translate data into actionable marketing strategies.
- Creativity: Innovative mindset with a passion for tourism, travel trends, and crafting compelling narratives.
- Communication: Excellent written and verbal communication skills; ability to interact with both internal teams and external partners effectively.
- Project Management: Strong organizational and project management skills with the ability to juggle multiple initiatives.
Technical Competencies
- Strategic Marketing & Brand Leadership = Expert
- Integrated campaign management = Expert
- Stakeholder and partnership management = Expert
- Data driven decision making = Expert
- Leadership and team development = Expert
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