Manager Loyalty Insights
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Key skills for this role
Role Overview
Lead the Loyalty Insights strategy for Qatar Airways Privilege Club.
Drive member intelligence, analytics, reporting frameworks, and data products.
Translate complex data into commercially focused recommendations that improve engagement, satisfaction, retention, revenue, and customer lifetime value.
Work with Loyalty, Digital Products, Marketing, IT, Commercial, and other stakeholders to enable data-driven decisions.
Key Skills for This Role
Full Job Posting
About the Role
Lead the Loyalty Insights strategy for Qatar Airways Privilege Club.
Drive member intelligence, analytics, reporting frameworks, and data products.
Translate complex data into commercially focused recommendations that improve engagement, satisfaction, retention, revenue, and customer lifetime value.
Work with Loyalty, Digital Products, Marketing, IT, Commercial, and other stakeholders to enable data-driven decisions.
Specific Responsibilities
- Develop member segmentation, customer lifetime value analysis, behavioral insights, journey mapping, and interaction strategies.
- Lead analytics, reporting, and data product roadmaps supporting loyalty performance and revenue growth.
- Convert analytical findings into measurable commercial and member engagement improvements.
- Establish KPI governance, measurement standards, dashboards, and self-service reporting.
- Define data requirements, improve data architecture, and support scalable analytics solutions.
- Lead personalisation analytics, experimentation frameworks, and campaign performance measurement.
- Present complex analytical findings to senior and non-technical audiences.
- Lead, coach, and develop the Loyalty Insights and Analytics teams.
Qualifications and Experience
- A bachelor’s degree or equivalent with at least 8 years of job-related experience is required.
- A high school, vocational, or diploma qualification with at least 9 years of job-related experience is an alternative stated qualification path.
- Experience in loyalty, customer insights, analytics, commercial performance, marketing, e-commerce, sales, or customer engagement is required.
- Experience in travel and hospitality, retail, banking, insurance, healthcare, or FMCG is relevant.
- Strong knowledge of loyalty processes, member engagement, customer lifecycle management, and performance measurement is required.
Skills
- Strong customer insights, loyalty analytics, performance measurement, and statistical analysis capabilities are required.
- Experience with SQL, Python, R, BI, and cloud-based analytics solutions is required.
- Experience developing dashboards, automated reporting, self-service BI, and data products is required.
- Excellent communication and stakeholder management skills are required.
- Strong commercial awareness, problem-solving, influence, and team leadership skills are required.
- Excellent command of English is required.
- Knowledge of airline economics, sales, and distribution systems is advantageous.
About Qatar Airways Group
Qatar Airways Group operates across 12 businesses and describes itself as an international community focused on growth, innovation, and high performance.
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