Manager Digital Sales Content
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Key skills for this role
About the Role
Riyadh Air seeks a commercially minded content expert to lead digital sales content strategy, planning, and delivery. The role drives revenue and customer engagement through compelling storytelling across digital and sales channels.
Key Skills for This Role
Responsibilities
- Lead the strategy, planning, governance, and delivery of commercial content that drives revenue, customer engagement, and conversion across digital and sales channels.
- Translate customer insights, market trends, and commercial priorities into compelling content requirements and messaging strategies.
- Oversee content governance, ensuring all assets meet brand standards, quality requirements, and approval processes.
- Manage external vendors and creative partners, ensuring delivery against agreed KPIs, SLAs, and quality expectations.
- Coordinate the development and execution of integrated sales and marketing campaigns across multiple channels.
- Identify opportunities to enhance customer engagement, support conversion, and maximize commercial value across markets.
Requirements
- Degree qualified
- Minimum 7 years in content management, digital marketing, or commercial marketing
- Strong understanding of content strategy, campaign delivery, and stakeholder management
- Proven experience supporting commercial campaigns, promotional offers, route launches, partnership marketing initiatives, and sales focused content
- Strong understanding of content strategy, content marketing, content distribution, and channel planning
Full Job Posting
About the Company
- Riyadh Air (RX), headquartered in the Saudi Capital, is the new national airline that’s shaping the future of flying. It seeks to lead the aviation industry by transforming Saudi Arabia into a global aviation and trade hub – a digitally native airline that will connect the kingdom to more than 100 d
About the Role
- Are you passionate about creating content that delivers results? We're looking for a commercially minded content expert to drive engaging campaigns and support business growth through powerful storytelling.
- In this pivotal role, you'll lead the strategy, planning, governance, and delivery of commercial content that drives revenue, customer engagement, and conversion across digital and sales channels.
- You will be responsible to translate customer insights, market trends and commercial priorities into compelling content requirements and messaging strategies. Moreover, you will oversee content governance, ensuring all assets meet brand standards, quality requirements and approval processes.
- Central to your success, you'll manage external vendors and creative partners, ensuring delivery against agreed KPIs, SLAs and quality expectations. In addition, coordinate the development and execution of integrated sales and marketing campaigns across multiple channels.
- Naturally, you'll Identify opportunities to enhance customer engagement, support conversion and maximize commercial value across markets.
About You
- Degree qualified, you will demonstrate a minimum of 7 years in content management, digital marketing, or commercial marketing, with a strong understanding of content strategy, campaign delivery, and stakeholder management
- You are expected to have proven experience supporting commercial campaigns, promotional offers, route launches, partnership marketing initiatives and sales focused content. Importantly, strong understanding of content strategy, content marketing, content distribution and channel planning.
- We’d love to hear from you even more if you have experience within aviation, travel, hospitality, tourism, loyalty, e commerce or another customer focused, highly regulated industry.
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