Manager - Creative Services
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Key skills for this role
About the Role
Apparel Group seeks a Manager of Creative Services to lead AI tool integration and creative media production. The role involves overseeing digital content creation, managing AI-driven solutions, and ensuring brand consistency.
Key Skills for This Role
Responsibilities
- Lead adoption and optimization of AI platforms for content creation, imagery, video generation, and workflow automation
- Build and manage AI driven solutions for scaling creative output and improving turnaround times
- Evaluate new AI tools and emerging technologies for visual creation and marketing productivity
- Train internal teams on AI usage ensuring brand compliant application
- Oversee development of high quality digital content including videos, motion graphics, animations, and campaign visuals
- Manage creative briefs, storyboards, production pipelines, edits, and post production
- Establish quality standards for AI generated and manually produced creative content
- Partner with Marketing, Social Media, CRM, PR, VM, and E commerce teams to provide AI enabled creative support
Requirements
- Bachelor's degree in Digital Media, Creative Arts, Marketing, Computer Science, AI, or related field
- 7 10 years of experience in creative production, digital content creation, or AI enhanced marketing roles
- Proficiency in AI creative tools (Midjourney, Adobe Firefly, Runway, ChatGPT based tools) and creative software (Adobe Creative Cloud, Figma, motion graphics tools)
- Strong understanding of premium brand aesthetics and visual storytelling
- Experience managing creative workflows and multi format content production
Full Job Posting
Key Responsibilities
- Lead adoption and optimization of AI platforms for content creation, imagery, video generation, and workflow automation.
- Build and manage AI driven solutions for scaling creative output and improving turnaround times.
- Evaluate new AI tools and emerging technologies relevant to visual creation and marketing productivity.
- Train internal teams on AI usage ensuring safe, brand compliant, and consistent application.
- Oversee development of high quality digital content including videos, motion graphics, animations, and campaign visuals.
- Manage creative briefs, storyboards, production pipelines, edits, and post production.
- Establish quality standards for AI generated and manually produced creative content.
- Maintain organized digital libraries, design systems, and AI prompt libraries.
- Partner with Marketing, Social Media, CRM, PR, VM, and E commerce teams to provide AI enabled creative support.
Qualifications & Skills
- Bachelor's degree in Digital Media, Creative Arts, Marketing, Computer Science, Artificial Intelligence, or related field.
- 7 10 years of experience in creative production, digital content creation, or AI enhanced marketing roles.
- Proficiency in AI creative tools (Midjourney, Adobe Firefly, Runway, ChatGPT based tools) and creative software (Adobe Creative Cloud, Figma, motion graphics tools).
- Strong understanding of premium brand aesthetics, visual storytelling, and design direction.
- Experience managing creative workflows, multi format content, and end to end media production.
- Strong project management, leadership, and stakeholder coordination skills.
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