Manager CDP & CRM
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Key skills for this role
About the Role
Lead Customer Data Platform implementation, manage CRM strategies, optimize audience segmentation, and ensure data-driven marketing initiatives with strong analytical skills.
Key Skills for This Role
Responsibilities
- Lead the implementation, management, and evolution of the Customer Data Platform
- Own the unification of first party data across web, app, ticketing, fantasy, merchandise, broadcast, PR, and offline sources
- Define identity resolution logic to connect anonymous and known users into unified 360 audience profiles
- Establish audience taxonomy, behavioral event tracking standards, and segmentation governance
- Enable real time and batch audience activation across marketing, digital, and partner platforms
- Own day to day management and optimization of CRM platforms and marketing automation tools
- Design and maintain lifecycle frameworks (acquisition, engagement, retention, reactivation)
- Develop audience segmentation and automated communication journeys
- Translate BI and CDP insights into actionable marketing initiatives
- Develop and maintain CRM & CDP performance dashboards
Requirements
- Bachelor's degree in Marketing, Business, Data Analytics, Digital Marketing, or equivalent
- Proven experience working with CRM & CDP platforms as well as marketing automation tools
- Strong understanding of CRM/CDP concepts, lifecycle marketing, and audience segmentation
- Data driven mindset with ability to translate insights into actions
- Excellent communication skills and stakeholder management ability
- Very good written and verbal communication skills in English
Full Job Posting
Duties and Responsibilities
- Lead the implementation, management, and evolution of EWCF's Customer Data Platform.
- Own the unification of first party data across web, app, ticketing, fantasy, merchandise, broadcast, PR, and offline sources.
- Define identity resolution logic to connect anonymous and known users into unified 360 audience profiles.
- Collaborate with BI and Data Engineering to design ingestion pipelines, data schemas, and audience models.
- Establish audience taxonomy, behavioral event tracking standards, and segmentation governance.
- Ensure consent, privacy, and data governance compliance aligned with EWCF policies.
- Enable real time and batch audience activation across marketing, digital, and partner platforms.
- Act as a business owner for CDP vendor selection, roadmap prioritization, and performance management.
- Collect data requirements and manage backlog.
- Own the day to day management and optimization of EWCF's CRM platforms and marketing automation tools.
- Design and maintain lifecycle frameworks (acquisition, engagement, retention, reactivation).
- Develop audience segmentation and automated communication journeys.
Education and Experience
- Bachelor's degree in Marketing, Business, Data Analytics, Digital Marketing, or equivalent.
Knowledge, Skills, and Abilities
- Proven experience working with CRM & CDP platforms as well as marketing automation tools.
- Strong understanding of CRM/CDP concepts, lifecycle marketing, and audience segmentation.
- Data driven mindset with the ability to translate insights into actions.
- Experience with CRM/CDP, marketing automation, and analytics platforms.
- Strong analytical, problem solving, and prioritization skills.
- Excellent communication skills and stakeholder management ability.
- Comfortable operating in fast paced, cross functional environments.
- Very good written and verbal communication skills in English.
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