Loyalty & Partnerships - Senior Specialist
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Key skills for this role
About the Role
PayTech Group seeks a Senior Specialist to design and manage bank-wide loyalty programs and strategic partnerships. The role focuses on enhancing customer engagement, retention, and revenue through rewards ecosystems and partner relationships.
Key Skills for This Role
Responsibilities
- Design, develop, and enhance the bank's loyalty and rewards programs
- Identify and onboard strategic partners, negotiate commercial agreements, and manage ongoing relationships
- Execute targeted loyalty campaigns and customer centric offers across channels
- Track performance metrics, generate insights, and prepare management reports
- Collaborate with Marketing, Digital, Retail Banking, Cards, CRM, Analytics, IT, Legal, Compliance, and Procurement teams
Requirements
- 7+ years of experience in loyalty programs, partnerships, CRM, or marketing within banking, fintech, or retail
- Bachelor's degree in Business Administration, Marketing, Finance, or related field
- Previous experience within Banking, Digital Payment & Card solutions or FinTech industry
- Excellent communication skills in English; fluency in Arabic is an advantage
- Regional experience in a fast paced matrix organization
Full Job Posting
Purpose of the Project
- The Senior Specialist – Bank wide Loyalty & Partnerships is responsible for designing, implementing, and managing customer loyalty programs and strategic partnerships across the bank.
Core Responsibilities and Accountabilities
- Loyalty Program Management – Design, develop, and continuously enhance the bank's loyalty and rewards programs.
- Partnership Development & Management – Identify and onboard strategic partners, negotiate commercial agreements, and manage ongoing relationships.
- Campaign & Offer Execution – Execute targeted loyalty campaigns and customer centric offers across channels.
- Data Analysis & Reporting – Track performance metrics, generate insights, and prepare management reports.
- Customer Experience Enhancement – Improve loyalty experience and customer satisfaction across touchpoints.
- Stakeholder Collaboration – Work with Marketing, Digital, Retail Banking, Cards, CRM, Analytics, IT, Legal, Compliance, and Procurement teams.
Knowledge and Experience
- 7+ years of experience in loyalty programs, partnerships, CRM, or marketing within banking, fintech, or retail.
- Strong understanding of reward ecosystems, customer engagement strategies, and partnership models.
- Previous experience managing vendors and external partners.
- Ability to identify business opportunities, understand market trends, and make decisions that drive growth and profitability.
- Strong negotiation and relationship building skills.
- Ability to analyze data, monitor KPIs, identify trends, and use insights to improve performance.
- Skilled in planning, managing, and delivering projects on time and to a high standard.
- Excellent communication skills with the ability to engage and influence stakeholders at all levels.
- Understanding customer needs and enhancing customer satisfaction and loyalty.
- Experience using loyalty and CRM tools to manage customer relationships and improve engagement.
Mandatory Skills
- Bachelor's degree in Business Administration, Marketing, Finance, or related field (MBA preferred).
- Previous experience within Banking, Digital Payment & Card solutions or the FinTech industry.
- Regional experience, including working in a fast paced matrix organization.
- Excellent communication skills in English (written, verbal, and presentation); fluency in Arabic is an advantage.
Preferred Skills
- Ability to analyze data, troubleshoot payment issues, optimize processes, and make data driven decisions.
- Good understanding of payment systems, digital platforms, system workflows, security basics, and industry technologies.
- Understanding of regional regulations across financial services or payment networks.
Key Performance Indicators
- Customer engagement and retention rates.
- Loyalty program usage and redemption rates.
- Incremental revenue from loyalty initiatives.
- Number and quality of strategic partnerships.
- Customer satisfaction (NPS) related to loyalty offerings.
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