International Marketing Director
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Key skills for this role
Role Overview
Develop and execute global campaign strategies for Sony Music Middle East.
Architect international frontline and catalogue strategy for an eclectic roster of artists.
Manage how catalogues and new releases are marketed while developing fan communities and loyalty.
Key Skills for This Role
Full Job Posting
Role overview
Develop and execute global campaign strategies for Sony Music Middle East.
Architect international frontline and catalogue strategy for an eclectic roster of artists.
Manage how catalogues and new releases are marketed while developing fan communities and loyalty.
Revenue and marketing spend
- Increase the region's market share in global consumption of international repertoire.
- Manage audience and consumption goals for international artists and songs in the region.
- Make strategic spend decisions using audience insights and data from different platforms.
- Identify digital catalogue and frontline activations such as content, anniversary, re-heat, and remix campaigns.
Fan engagement and community
- Develop and implement strategies to grow and engage fan communities for international artists.
- Use digital assets, AI, gaming, social, music platforms, and traditional media to create fan experiences and drive consumption.
- Plan and coordinate live streams, virtual meet-ups, fan contests, and exclusive fan experiences.
- Collaborate with event organizers, partners, and stakeholders on fan-focused initiatives.
Partnerships and team leadership
- Build a regional creative network with internal teams and external partners for international repertoire campaigns.
- Pitch collaborations and opportunities involving local artists, tours, concerts, festivals, television, media, and award shows.
- Lead a dynamic, culturally aware, and forward-thinking team that adapts to new technologies, platforms, and fan preferences.
- Coordinate with international markets to localize activations and maintain communication on strategy and asset delivery.
Who you are
- Demonstrable experience leading, developing, and executing successful multicultural marketing campaigns at regional scale in a creative industry.
- Passion for music and understanding of different genres and music cultures.
- Ability to deliver digital campaigns and experiences that drive consumption and engagement.
- Ability to build and monetize fan communities through online and offline channels.
- Ability to analyze music market data and apply insights to marketing decisions and results.
- Ability to define strategy, set priorities, develop execution plans, and allocate project resources.
- Ability to build relationships with artists, their ecosystems, and internal and external stakeholders.
- Understanding of popular culture and cultural factors influencing behavior across teams and countries.
What we give you
- The role offers a global community, professional growth and development, and opportunities to contribute to positive change.
- Benefits include annual leave, medical leave, annual home leave tickets for the employee and spouse, and medical insurance.
- Additional benefits include private medical cover, pension, life assurance, income protection, and music industry perks.
Company context
Sony Music Entertainment operates in a global music community and supports international artists, campaigns, and market development.
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