Associate Director, Domestic Marketing

Role overview

Integrated marketing

• Develop and execute full-scope integrated campaigns for domestic artists across streaming and digital platforms.
• Lead social media, content development, digital advertising, streaming marketing, and CRM initiatives.
• Build campaign timelines, content strategies, and activation plans aligned with artist and business objectives.
• Develop culturally relevant ideas that strengthen artist brands and audience engagement.
• Use data in decision-making and build strategies and brands for emerging artists.

Artist and stakeholder management

• Partner with artist managers, touring teams, publicists, promoters, and brand partners to deliver successful campaigns.
• Collaborate with A&R, Commercial, Sales, Creative Services, Finance, and Operations teams.
• Secure artist and partner buy-in and oversee execution across all campaign touchpoints.

Partnerships and business development

• Develop partnerships with digital service providers, brands, media agencies, and other key partners.
• Support commercial initiatives and identify opportunities that generate incremental revenue and artist visibility.
• Maintain promotional partner relationships and collaborate on exclusive campaigns, content, and events.

Analytics and performance

• Monitor streaming, audience, and campaign performance to identify trends and optimize marketing effectiveness.
• Conduct post-campaign analysis and provide actionable insights for continuous improvement.
• Manage campaign budgets while ensuring objectives and ROI targets are achieved.

Innovation and market intelligence

• Track digital trends, technologies, fan behaviors, and platform developments across the Middle East and global music landscape.
• Translate market insights into opportunities that improve audience engagement and artist growth.

Qualifications

• At least 8 years of experience in music, entertainment, digital media, marketing, brand partnerships, or a related industry.
• Strong knowledge of the Middle East media and entertainment landscape.
• Proven success developing and executing campaigns that drive audience growth and commercial results.
• Deep understanding of digital marketing, social media, streaming ecosystems, consumer behavior, and campaign analytics.
• Strong commercial acumen and ability to build partnerships, identify opportunities, and influence stakeholders.
• Excellent communication, presentation, and relationship-building skills across diverse cultures and teams.
• Fluent in English and Arabic.
• Passion for music, entertainment, culture, and innovation.

What we provide

• A vibrant global community and a modern office environment.
• Professional growth and development opportunities.
• Opportunity to contribute to social impact, diversity, equity, and inclusion initiatives.