Influencer Marketing Specialist
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Key skills for this role
About the Role
The Independent Food Company is seeking an Influencer Marketing Specialist to plan and execute influencer campaigns for its portfolio of food brands. The role involves identifying influencers, managing partnerships, and analyzing campaign performance.
Key Skills for This Role
Responsibilities
- Research and identify influencers that align with target audience and campaign goals
- Build and maintain strong relationships with influencers and talent agencies
- Negotiate partnership terms, contracts, and campaign budgets
- Plan, coordinate, and execute influencer marketing campaigns
- Review influencer content to ensure alignment with brand guidelines
- Collaborate with internal teams including marketing, content, and design
- Monitor campaign performance and analyze key metrics
- Prepare performance reports and provide recommendations for optimization
- Stay up to date with social media trends and influencer marketing best practices
Requirements
- 1 3 years of experience in influencer marketing, digital marketing, or related field
- Strong understanding of social media platforms including Instagram, TikTok, Snapchat
- Excellent communication, relationship management, and negotiation skills
- Strong analytical skills
- Ability to manage multiple projects and meet deadlines
Full Job Posting
Job Summary
- The Influencer Marketing Specialist is responsible for planning, executing, and managing influencer marketing campaigns.
- Aligns with company's marketing objectives.
Key Responsibilities
- Research and identify influencers that align with target audience and campaign goals.
- Build and maintain strong relationships with influencers and talent agencies.
- Negotiate partnership terms, contracts, and campaign budgets.
- Plan, coordinate, and execute influencer marketing campaigns.
- Review influencer content to ensure it aligns with brand guidelines and campaign objectives.
- Collaborate with internal teams, including marketing, content, and design.
- Monitor campaign performance and analyze key metrics such as reach, engagement, and conversions.
- Prepare performance reports and provide recommendations for campaign optimization.
- Stay up to date with social media trends, influencer marketing best practices, and emerging creators.
Qualifications
- 1–3 years of experience in influencer marketing, digital marketing, or a related field.
- Strong understanding of social media platforms, including Instagram, TikTok, Snapchat.
- Excellent communication, relationship management, and negotiation skills.
- Strong analytical skills with the ability to interpret campaign data and generate insights.
- Ability to manage multiple projects and meet deadlines.
Key Skills
- Influencer Relationship Management
- Campaign Planning & Execution
- Negotiation Skills
- Data Analysis & Reporting
- Project Management
- Time Management
- Creative Thinking
About Independent Food Company
- UAE based hospitality group behind brands like SALT, Parker's, Somewhere, Public, Kumo, and Shalwa.
- Committed to innovative experiences, community connection, and high standards of service.
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