Head of Sales- Real Estate
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Key skills for this role
About the Role
We are seeking a Head of Sales to build and lead a high-performing sales engine for a real estate developer in Dubai. This hands-on leadership role involves driving unit sales, managing channel partners, ensuring CRM discipline, and delivering predictable forecasting.
Key Skills for This Role
Responsibilities
- Own and deliver sales targets across all projects (primary sales)
- Build quarterly and monthly sales plans: targets, product focus, pricing guidance, launch timeline alignment
- Define go to market approach for each project (unit mix, buyer personas, channel split, campaign support needs)
- Drive structured sales cadence: daily leads review, weekly pipeline review, monthly forecast review
- Lead, coach, and develop the sales team: Managers, TLs, Consultants
- Set clear KPIs: calls, follow ups, meetings, site visits, offers, bookings, conversion rates
- Conduct weekly 1:1s, role plays, objection handling sessions, and deal clinics
- Hire, onboard, and structure the team based on project pipeline and launch timelines
- Build and manage broker relationships and channel partner strategy
- Create broker performance plans: activation, incentives, training, and lead allocation rules
- Own CRM hygiene (e.g., Bitrix/Zoho/Salesforce)
- Implement clear definitions: MQL/SQL, pipeline stages, follow up SLAs, lead scoring
Requirements
- 10–15 years in real estate sales (Dubai strongly preferred)
- At least 5 years in a senior sales leadership role (Head/Director/GM Sales)
- Strong exposure to developer sales, off plan launches, and broker driven markets
- Proven sales target delivery with strong team leadership
- Deep understanding of the Dubai broker ecosystem and channel partner operations
- Strong negotiation and closing skills
- Highly process driven: CRM discipline, pipeline visibility, forecasting accuracy
- Strong communication and stakeholder management
Full Job Posting
Role Overview
- As Head of Sales, you will build and lead a high performing sales engine for Meraki Developers—driving unit sales, channel partner performance, pipeline quality, and predictable forecasting. You’ll set the strategy, coach the team, tighten the process, and make sure every lead has a clear next step.
- This is not a “sit and supervise” role. This is hands on leadership: targets, conversions, launches, brokers, CRM discipline, and deal closure.
Key Responsibilities
- Sales Strategy & Revenue Delivery: Own and deliver sales targets across all projects (primary sales). Build quarterly and monthly sales plans. Define go to market approach for each project. Drive structured sales cadence.
- Team Leadership & Performance Management: Lead, coach, and develop the sales team. Set clear KPIs. Conduct weekly 1:1s, role plays, objection handling sessions, and deal clinics. Hire, onboard, and structure the team.
- Channel Partners & Broker Network: Build and manage broker relationships and channel partner strategy. Create broker performance plans. Run broker briefings and product trainings. Maintain broker compliance and documentation standards.
- Sales Operations, CRM & Pipeline Discipline: Own CRM hygiene. Implement clear definitions: MQL/SQL, pipeline stages, follow up SLAs, lead scoring. Track pipeline health.
- Pricing, Offers, Negotiation & Closures: Lead negotiations on key deals. Coordinate pricing, offers, and approvals. Ensure booking to SPA/contract journey is smooth and fast.
- Customer Experience & Handover Readiness: Ensure buyers feel guided, not chased. Coordinate with customer support/CRM team. Partner with Operations/Project team for realistic delivery timelines.
- Reporting, Forecasting & Business Insights: Provide accurate weekly/monthly forecast. Build dashboards for leadership. Identify trends early and act fast.
- Cross Functional Collaboration: Work with Marketing on lead quality and campaign conversion. Work with Finance on payment plans and revenue reporting. Work with Legal/Admin on SPA readiness and compliance.
Requirements
- Experience: 10–15 years in real estate sales (Dubai strongly preferred). At least 5 years in a senior sales leadership role (Head/Director/GM Sales). Strong exposure to developer sales, off plan launches, and broker driven markets.
- Skills: Proven sales target delivery with strong team leadership. Deep understanding of the Dubai broker ecosystem and channel partner operations. Strong negotiation and closing skills. Highly process driven: CRM discipline, pipeline visibility, forecasting accuracy. Strong communication and stakeho
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