Head Of Marketing (Retail )
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Key skills for this role
About the Role
Aroma City Group is seeking a Head of Marketing to lead the marketing function for a fashion and cosmetics retail organization in Riyadh. The role involves strategic leadership, digital transformation, brand management, and team mentoring.
Key Skills for This Role
Responsibilities
- Develop and execute multi channel marketing strategies aligned with corporate growth and revenue goals
- Lead digital transformation, optimize performance marketing, and drive e commerce growth through data driven campaigns
- Oversee integrated brand campaigns across fashion and cosmetics portfolios to boost brand equity and market share
- Utilize market research and consumer data to shape strategy, while managing the annual marketing budget to maximize ROI
- Mentor a high performing marketing team and manage strategic relationships with external agencies, media partners, and influencers
Requirements
- Minimum of 15 years of progressive marketing experience, including senior leadership roles
- Mandatory experience within Fashion, Cosmetics, FMCG, or consumer driven retail sectors
- Proven marketing and digital marketing experience within Saudi Arabia
- Bachelor’s degree in Marketing, Business, or a related field
- Fluent in both Arabic and English
- Must be currently based inside Saudi Arabia
Full Job Posting
Role Overview
- A leading large scale organization in the Fashion and Cosmetics Retail sector is seeking a visionary Head of Marketing to lead its marketing function, drive strategic growth, and accelerate digital transformation across Saudi Arabia.
- Reporting directly to the CEO, this role is based in Riyadh and requires a seasoned leader with a deep understanding of the Saudi consumer market and retail dynamics.
Key Responsibilities
- Strategic Leadership: Develop and execute multi channel marketing strategies aligned with corporate growth and revenue goals.
- Digital & E Commerce: Lead digital transformation, optimize performance marketing, and drive e commerce growth through data driven campaigns.
- Brand Management: Oversee integrated brand campaigns across fashion and cosmetics portfolios to boost brand equity and market share.
- Insights & Budgeting: Utilize market research and consumer data to shape strategy, while managing the annual marketing budget to maximize ROI.
- Team & Stakeholder Management: Mentor a high performing marketing team and manage strategic relationships with external agencies, media partners, and influencers.
Role Requirements
- Experience: Minimum of 15 years of progressive marketing experience, including senior leadership roles.
- Industry Expertise: Mandatory experience within Fashion, Cosmetics, FMCG, or consumer driven retail sectors.
- Geographic Knowledge: Proven marketing and digital marketing experience within Saudi Arabia, with a deep grasp of the local consumer landscape.
- Education & Languages: Bachelor’s degree in Marketing, Business, or a related field. Fluent in both Arabic and English.
- Logistics: Must be currently based inside Saudi Arabia and available to work a 5 day week. Immediate or 30 day availability is preferred.
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