Head of Event Marketing - 6 month contract
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Key skills for this role
About the Role
Tahaluf seeks an experienced Head of Event Marketing to lead integrated marketing campaigns for world-class B2B events in Saudi Arabia. This 6-month contract role owns the full event marketing lifecycle, from strategy to execution, and requires 10+ years of marketing experience with 5+ years in senior leadership.
Key Skills for This Role
Responsibilities
- Develop and execute annual marketing strategies aligned with business objectives
- Manage the full event marketing lifecycle from concept through post event analysis
- Deliver attendee acquisition targets and support sponsorship sales
- Lead digital marketing, demand generation, and brand communications
- Build relationships with government ministries and public sector organizations
- Lead and mentor high performing marketing teams
Requirements
- Bachelor's degree in Marketing, Business, or Communications (Master's preferred)
- 10+ years in integrated marketing with 5+ years in senior leadership
- Proven success with conferences, exhibitions, or large scale events in Saudi Arabia and the GCC
- Experience launching new event brands and managing multi million dollar budgets
- Expertise in digital marketing, CRM, automation, and performance marketing
- Strong commercial acumen and experience with government stakeholders
Full Job Posting
Company Description
- Tahaluf is the largest B2B live and on demand events organiser in Saudi Arabia, a joint venture between Informa PLC, SAFCSP, and EIF.
- Tahaluf organizes record breaking events: LEAP, Cityscape, Black Hat MEA, and CPHI Middle East.
Job Description
- We are seeking an experienced, commercially driven Head of Marketing to lead integrated marketing campaigns for world class conferences, exhibitions, summits, and live experiences across Saudi Arabia.
- This role owns the complete event marketing lifecycle—from concept and strategy through execution, acquisition, and post event analysis.
Key Responsibilities
- Develop and execute annual marketing strategies aligned with business objectives
- Build integrated marketing plans with clear audience segmentation and positioning
- Create compelling value propositions for delegates, visitors, exhibitors, and sponsors
- Establish measurable KPIs for brand awareness, registrations, revenue, and ROI
- Lead go to market strategies for new launches and portfolio growth
- Manage the full marketing journey across Discovery & Planning, Launch, Growth, Live Delivery, and Post Event
- Deliver attendee acquisition targets and support sponsorship sales
- Maximize marketing ROI and manage budgets effectively
- Identify new audience segments and revenue opportunities
- Support market expansion across Saudi Arabia, the GCC, and internationally
- Lead digital marketing, demand generation, brand, content, PR, and government stakeholder management
- Lead and mentor high performing marketing teams
Qualifications
- Bachelor's degree in Marketing, Business, or Communications (Master's preferred)
- 10+ years in integrated marketing with 5+ years in senior leadership
- Proven success with conferences, exhibitions, or large scale events in Saudi Arabia and the GCC
- Experience launching new event brands and managing multi million dollar budgets
- Expertise in digital marketing, CRM, automation, and performance marketing
- Strong commercial acumen and experience with government stakeholders
Additional Information
- This is a 6 month contract role.
- It can be performed remotely.
- We are not able to provide relocation or sponsorship support with the position.
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