Head of Event Marketing - 12 month contract
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Key skills for this role
About the Role
Tahaluf seeks an experienced Head of Event Marketing to lead integrated marketing campaigns for world-class B2B events in Saudi Arabia. The role owns the complete event marketing lifecycle, driving attendance, revenue, and brand awareness.
Key Skills for This Role
Responsibilities
- Develop and execute annual marketing strategies aligned with business objectives
- Lead the full event marketing lifecycle from concept through post event analysis
- Deliver attendee acquisition targets and support sponsorship sales
- Manage digital marketing, demand generation, and CRM automation
- Develop event brands and ensure consistency across channels
- Lead PR strategies and manage media relationships
- Build relationships with government ministries and align events with Saudi Vision 2030
- Lead and mentor high performing marketing teams
- Track registration performance, marketing ROI, and conversion rates
Requirements
- Bachelor's degree in Marketing, Business, or Communications
- 10+ years in integrated marketing with 5+ years in senior leadership
- Proven success with conferences, exhibitions, or large scale events in Saudi Arabia and the GCC
- Experience launching new event brands and managing multi million dollar budgets
- Expertise in digital marketing, CRM, automation, and performance marketing
- Strong commercial acumen and experience with government stakeholders
Full Job Posting
Company Description
- Tahaluf is the largest B2B live and on demand events organiser in Saudi Arabia, a joint venture between Informa PLC, SAFCSP, and EIF.
- Tahaluf produces record breaking events like LEAP, Cityscape, Black Hat MEA, and CPHI Middle East.
Job Description
- We are seeking an experienced, commercially driven Head of Marketing to lead integrated marketing campaigns for world class conferences, exhibitions, summits, and live experiences across Saudi Arabia.
- This role owns the complete event marketing lifecycle from concept through post event analysis, working closely with the Marketing Director.
Key Responsibilities
- Develop and execute annual marketing strategies aligned with business objectives.
- Build integrated marketing plans with clear audience segmentation and positioning.
- Create compelling value propositions for delegates, visitors, exhibitors, and sponsors.
- Establish measurable KPIs for brand awareness, registrations, revenue, and ROI.
- Lead go to market strategies for new launches and portfolio growth.
- Manage the full marketing journey across Discovery, Launch, Growth, Live Delivery, and Post Event.
- Deliver attendee acquisition targets and support sponsorship sales.
- Maximize marketing ROI and manage budgets effectively.
- Identify new audience segments and revenue opportunities.
- Support market expansion across Saudi Arabia, the GCC, and internationally.
- Lead performance marketing, paid search/social, LinkedIn campaigns.
- Oversee SEO/SEM, marketing automation, CRM strategy, email marketing, website optimization, and analytics.
Qualifications
- Bachelor's degree in Marketing, Business, or Communications (Master's preferred).
- 10+ years in integrated marketing with 5+ years in senior leadership.
- Proven success with conferences, exhibitions, or large scale events in Saudi Arabia and the GCC.
- Experience launching new event brands and managing multi million dollar budgets.
- Expertise in digital marketing, CRM, automation, and performance marketing.
- Strong commercial acumen and experience with government stakeholders.
- Relevant event experience: B2B conferences, international exhibitions, trade shows, government forums, investment summits, technology/healthcare congresses, sustainability forums, Vision 2030 initiatives, international association congresses.
Additional Information
- Please note this is a 6 month contract role.
- It can be performed remotely.
- We are not able to provide relocation or sponsorship support with the position.
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