Head of Communications, South Asia
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Key skills for this role
About the Role
TikTok is seeking an experienced Head of Communications to lead reputation and narrative across South Asia. The role involves developing PR strategies, managing crisis communications, and building media relationships.
Key Skills for This Role
Responsibilities
- Lead and deliver communications and PR strategy for South Asia
- Develop campaigns and narratives supporting business and reputation objectives
- Guide senior leaders on navigating South Asia's media, cultural and policy landscape
- Manage crisis preparedness and response across the broader region
- Build and maintain a strong network of senior journalists and influencers
Requirements
- Extensive experience in communications or PR in complex, high stakes environments
- Deep understanding of South Asia media, policy, and cultural landscape
- Strong network of senior media and stakeholder relationships in South Asia
- Proven track record of leading crisis and issues management across multiple markets
- Exceptional writing, messaging, and stakeholder engagement skills
Full Job Posting
Role Overview
- TikTok is seeking an experienced Communications leader to drive reputation and narrative across South Asia markets.
- The role is based in the UAE with regular travel across key South Asian countries.
Responsibilities
- Lead, own and deliver the communications and PR strategy for South Asia.
- Develop campaigns and narratives that directly support business and reputation objectives.
- Bring strong market intelligence to guide senior leaders on South Asia's media, cultural and policy landscape.
- Secure and manage priority speaking, media and stakeholder opportunities.
- Maintain a strong network of senior journalists, editors, commentators and other influential voices.
- Manage PR and agency partners with a high bar for quality, accuracy and speed.
- Lead crisis preparedness and response across the broader region.
- Act as a central point of leadership during escalations.
- Provide guidance and support to in market teams.
- Develop and standardize crisis response frameworks, playbooks, and escalation protocols.
- Partner closely with Trust & Safety, Legal, Government Relations, Policy, and Product teams.
Minimum Qualifications
- Extensive experience in communications or PR in complex, high stakes environments.
- Deep understanding of the South Asia media, policy, and cultural landscape.
- Strong network of senior media, industry, and stakeholder relationships in South Asia.
- Proven track record of leading crisis and issues management across multiple markets.
- Extensive experience in building and operationalizing regional crisis communications frameworks.
- Exceptional writing, messaging, and stakeholder engagement skills.
Preferred Qualifications
- Demonstrated ability to operate both strategically and hands on.
- Experience working with cross functional teams including Trust & Safety, Legal, Government Relations, and Product.
- Highly organized, detail oriented, and able to manage multiple priorities in fast paced environments.
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