Head of Channel and Category Development
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Key skills for this role
About the Role
Basamh Group seeks a Head of Channel and Category Development to lead category and channel growth strategies for HoReCa segments. The role involves managing Category Managers, driving portfolio optimization, pricing strategies, and supplier relationships.
Key Skills for This Role
Responsibilities
- Develop and implement category and channel strategies to achieve sales, revenue, profitability, and market share targets across all HoReCa segments
- Lead and manage Category Managers and Business Development Managers
- Drive category growth through portfolio optimization, assortment planning, and identification of new business opportunities
- Build and maintain strategic relationships with suppliers, manufacturers, and key customers
- Develop and execute pricing strategies to maximize profitability while maintaining market competitiveness
- Collaborate with the Sales team to ensure effective execution of category plans and customer penetration initiatives
- Monitor category and channel performance, analyzing sales trends, profitability, customer demand, and market opportunities
- Lead new product introductions, portfolio expansion initiatives, and category development projects
- Work closely with Supply Chain, Procurement, and Finance teams to ensure product availability and efficient commercial execution
- Establish and monitor category and channel KPIs, preparing business reviews and strategic recommendations for senior management
Requirements
- Bachelor’s degree in Business Administration, Marketing, Supply Chain, or a related field
- 8 – 10 years of relevant experience in category management, channel development, or commercial leadership roles, preferably in FMCG, food service, or HoReCa
- Master’s degree preferred in Business Administration or related discipline
Full Job Posting
Job Overview
- To lead category and channel growth strategies to maximize revenue, profitability, and market penetration within the constraints of company objectives, market dynamics, and operational capabilities.
Key Responsibilities
- Develop and implement category and channel strategies to achieve sales, revenue, profitability, and market share targets across all HoReCa segments
- Lead and manage Category Managers and Business Development Managers
- Drive category growth through portfolio optimization, assortment planning, and identification of new business opportunities
- Build and maintain strategic relationships with suppliers, manufacturers, and key customers
- Develop and execute pricing strategies to maximize profitability while maintaining market competitiveness
- Collaborate with the Sales team to ensure effective execution of category plans
- Monitor category and channel performance, analyzing sales trends, profitability, customer demand, and market opportunities
- Lead new product introductions, portfolio expansion initiatives, and category development projects
- Work closely with Supply Chain, Procurement, and Finance teams
- Establish and monitor category and channel KPIs, preparing business reviews and strategic recommendations
Minimum Requirements
- Bachelor’s degree (required) in Business Administration, Marketing, Supply Chain, or a related field
- Master’s degree (preferred) in Business Administration or related discipline
- 8 – 10 years of relevant experience in category management, channel development, or commercial leadership roles, preferably in FMCG, food service, or HoReCa
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