Head of Brand and Communications
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Key skills for this role
About the Role
We are seeking a Head of Brand and Communications to develop and implement comprehensive marketing strategies, manage digital marketing channels, and lead a team to drive sales and customer acquisition.
Key Skills for This Role
Responsibilities
- Develop and implement a comprehensive marketing strategy to increase sales and customer acquisition
- Hire, train, and manage a team of marketing professionals
- Develop and optimize digital marketing campaigns across paid search, social media, email, and other channels
- Analyze marketing performance and generate reports with key metrics and recommendations
- Define brand personality, service philosophy, values, and rituals
- Manage all digital marketing channels and campaigns to ensure brand consistency
Requirements
- Experience in developing and implementing marketing strategies
- Experience managing digital marketing channels (SEO, PPC, email, social media)
- Ability to lead and manage a team of marketing professionals
- Strong analytical skills to measure campaign performance and ROI
- Experience in brand management and defining brand personality
Full Job Posting
Role Overview
- Develop and implement a comprehensive marketing strategy to increase sales and customer acquisition, improve customer retention, and maximize revenue from our e commerce channel.
- Hire, train, and manage a team of marketing professionals to execute on marketing plans, collaborate with other departments, and meet business objectives.
Key Responsibilities
- Develop and optimize digital marketing campaigns across various channels such as paid search, social media, email, and other channels to drive traffic, increase conversion rates and customer lifetime value.
- Analyze marketing performance and generate reports that outline key metrics, insights, and recommendations for improvement.
- Work closely with cross functional teams such as product development, design, and analytics to ensure that our e commerce store meets business objectives, is aligned with brand standards, and delivers an optimal customer experience.
- Partner with the assigned Brand leaders to define the brand, Brand Personality, Service philosophy, values, terminology, and rituals.
- Craft and implement the strategy to re ignite the assigned Brand's individual personality and drive positive Guest, Social Media, and Team Member (TM) results.
- Create and protect the Brand's service quality, differentiation, and culture globally; including defining a clear narrative and service differentiation to ensure consistent execution of identity elements internally and with our partners.
- Collaborate with internal partners including, communications, learning & development, and other key partners, to create and identify the best channels and resources to drive team member education and execution.
- Develop new strategies, building cases, gaining internal/external support.
- Create service experience solutions best fit your Brand, and successfully deploy them to hotels, team members, and owners/operators.
- Build, deploy, and continuously optimize a suite of tools that help GMs and TMs deliver outstanding experiences to every guest, every time.
- Manage all digital marketing channels (SEO, PPC, email marketing, Display, Meta, social media, content marketing, etc.) and campaigns to ensure brand consistency.
- Create, monitor and implement the full year online marketing and advertising plan.
Requirements
- Experience in developing and implementing marketing strategies.
- Experience managing digital marketing channels (SEO, PPC, email, social media).
- Ability to lead and manage a team of marketing professionals.
- Strong analytical skills to measure campaign performance and ROI.
- Experience in brand management and defining brand personality.
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