Growth Operations Lead, Earn & Wealth
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Key skills for this role
About the Role
Bybit seeks a Growth Operations Lead for its Earn & Wealth business to drive user acquisition, engagement, and asset conversion across crypto savings, staking, and investment products.
Key Skills for This Role
Responsibilities
- Define and execute user growth, conversion, and retention strategies across the Earn & Wealth product suite
- Build and optimize the full user lifecycle framework (onboarding → first investment → repeat investment → high value user upgrade)
- Lead end to end planning, execution, and ROI evaluation of growth campaigns and initiatives
- Develop user segmentation models based on AUM, risk appetite, behavior, and engagement patterns
- Design targeted strategies and journeys for different user cohorts
- Drive precision marketing through CRM, push notifications, email, and other engagement channels
- Build and maintain dashboards to track key business metrics (AUM, ARPU, conversion rates, retention, etc.)
- Leverage A/B testing and data insights to continuously optimize user journeys and product experience
- Generate structured insights and performance reports to support product and business decision making
- Partner closely with Product, Finance, and BD teams to enhance product capabilities and monetization
- Collaborate with Content, KOL, and Paid Media teams to amplify growth impact
- Contribute to GTM strategies for new product launches, ensuring operational excellence across the lifecycle
Requirements
- 3+ years of experience in operations within internet, fintech, or crypto industries
- Experience with wealth/investment products is strongly preferred
- Solid understanding of financial products, particularly crypto based offerings (e.g., savings, staking, structured products, DeFi yield)
- Strong analytical mindset with hands on experience in SQL, Excel, and BI tools
- Systems thinking: ability to translate business challenges into scalable, structured solutions
- Strong execution capability with a results driven mindset in fast paced environments
- Proven experience in user segmentation and lifecycle management
- Excellent written and verbal communication skills in both English and Chinese
- Experience from leading CEX platforms such as Binance, OKX, or Coinbase (nice to have)
- Familiarity with DeFi ecosystems and on chain yield products (nice to have)
- Proven track record of executing growth campaigns with measurable KPI impact (nice to have)
- CFA / CPA or a degree in finance or related fields (nice to have)
Full Job Posting
Role Overview
- We are looking for a highly driven and data oriented Growth Operations Lead to join Bybit’s Earn & Wealth business.
- This role will act as a core driver of business growth, responsible for scaling user acquisition, engagement, and asset conversion (AUM growth) across key products such as Savings, Staking, Dual Investment, and Launchpool.
- You will combine market insights, user behavior analysis, and data driven execution to build scalable growth systems and continuously optimize business performance.
Key Responsibilities
- Define and execute user growth, conversion, and retention strategies across the Earn & Wealth product suite.
- Build and optimize the full user lifecycle framework (onboarding → first investment → repeat investment → high value user upgrade).
- Lead end to end planning, execution, and ROI evaluation of growth campaigns and initiatives.
- Develop user segmentation models based on AUM, risk appetite, behavior, and engagement patterns.
- Design targeted strategies and journeys for different user cohorts.
- Drive precision marketing through CRM, push notifications, email, and other engagement channels.
- Build and maintain dashboards to track key business metrics (AUM, ARPU, conversion rates, retention, etc.).
- Leverage A/B testing and data insights to continuously optimize user journeys and product experience.
- Generate structured insights and performance reports to support product and business decision making.
- Partner closely with Product, Finance, and BD teams to enhance product capabilities and monetization.
- Collaborate with Content, KOL, and Paid Media teams to amplify growth impact.
- Contribute to GTM strategies for new product launches, ensuring operational excellence across the lifecycle.
Requirements
- 3+ years of experience in operations within internet, fintech, or crypto industries; experience with wealth/investment products is strongly preferred.
- Solid understanding of financial products, particularly crypto based offerings (e.g., savings, staking, structured products, DeFi yield).
- Strong analytical mindset with hands on experience in SQL, Excel, and BI tools.
- Systems thinking: ability to translate business challenges into scalable, structured solutions.
- Strong execution capability with a results driven mindset in fast paced environments.
- Proven experience in user segmentation and lifecycle management.
- Excellent written and verbal communication skills in both English and Chinese.
Nice to have
- Experience from leading CEX platforms such as Binance, OKX, or Coinbase.
- Familiarity with DeFi ecosystems and on chain yield products.
- Proven track record of executing growth campaigns with measurable KPI impact.
- CFA / CPA or a degree in finance or related fields.
What We’re Looking For
- Growth driven mindset – constantly seeking opportunities to unlock new growth.
- Systems thinker – builds frameworks, not just solves isolated problems.
- Data first decision maker – relies on data, not intuition.
- User centric – deeply understands different investor profiles and their needs.
- Resilient & adaptable – thrives in a fast moving and volatile market environment.
Why Join Us
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us Your long term development is important to us. We offer internal job opportunities to help build your career path.
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