Growth Operations Lead, Earn & Wealth

About Us

Role Overview

1. Growth Strategy & Execution

• Define and execute user growth, conversion, and retention strategies across the Earn & Wealth product suite
• Build and optimize the full user lifecycle framework (onboarding → first investment → repeat investment → high-value user upgrade)
• Lead end-to-end planning, execution, and ROI evaluation of growth campaigns and initiatives

2. User Segmentation & Lifecycle Management

• Develop user segmentation models based on AUM, risk appetite, behavior, and engagement patterns
• Design targeted strategies and journeys for different user cohorts
• Drive precision marketing through CRM, push notifications, email, and other engagement channels

3. Data Analytics & Optimization

• Build and maintain dashboards to track key business metrics (AUM, ARPU, conversion rates, retention, etc.)
• Leverage A/B testing and data insights to continuously optimize user journeys and product experience
• Generate structured insights and performance reports to support product and business decision-making

4. Cross-functional Collaboration

• Partner closely with Product, Finance, and BD teams to enhance product capabilities and monetization
• Collaborate with Content, KOL, and Paid Media teams to amplify growth impact
• Contribute to GTM (Go-To-Market) strategies for new product launches, ensuring operational excellence across the lifecycle

Must-Have

• 3+ years of experience in operations within internet, fintech, or crypto industries; experience with wealth/investment products is strongly preferred
• Solid understanding of financial products, particularly crypto-based offerings (e.g., savings, staking, structured products, DeFi yield)
• Strong analytical mindset with hands-on experience in SQL, Excel, and BI tools
• Systems thinking: ability to translate business challenges into scalable, structured solutions
• Strong execution capability with a results-driven mindset in fast-paced environments
• Proven experience in user segmentation and lifecycle management
• Excellent written and verbal communication skills in both English and Chinese
• Nice to have
• Experience from leading CEX platforms such as Binance, OKX, or Coinbase
• Familiarity with DeFi ecosystems and on-chain yield products
• Proven track record of executing growth campaigns with measurable KPI impact
• CFA / CPA or a degree in finance or related fields

What We’re Looking For

• **Growth-driven mindset**
• – constantly seeking opportunities to unlock new growth
• **Systems thinker**
• – builds frameworks, not just solves isolated problems
• **Data-first decision maker**
• – relies on data, not intuition
• **User-centric**
• – deeply understands different investor profiles and their needs
• **Resilient & adaptable**
• – thrives in a fast-moving and volatile market environment

Why Join Us

• At Bybit, we are committed to fostering a supportive and enriching work environment.
• Our benefits include:
• Study Growth Fund: We support your professional development and continuous learning.
• Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
• Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
• Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
• Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.