Growth Marketing Manager
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Key skills for this role
About the Role
Ecomma seeks a Growth Marketing Manager to own brand, acquisition, lifecycle, content, site, and analytics. The role requires a hands-on marketer who can write content, manage paid ads, optimize email/SMS, and use AI tools.
Key Skills for This Role
Responsibilities
- Own brand voice and story across all customer touchpoints: ads, site, copy, lifecycle, organic social, PR
- Plan, launch, and optimize paid campaigns across Meta, Google, and test channels
- Hunt organic growth angles: SEO, social, partnerships, PR, community
- Own monthly ad budget: forecast, pace, allocate, reforecast, defend spend with clean view of CAC, ROAS, and contribution margin
- Own email and SMS in HubSpot & Mailchimp: flows, campaigns, segmentation, list health, deliverability
- Spend time in GA4, Shopify analytics, ad platforms, and BI tools to diagnose attribution honestly
- Source and brief freelancers and shoots for creative, using AI tools to keep asset library full
Requirements
- Experience in growth marketing with hands on execution across brand, acquisition, lifecycle, content, and analytics
- Proficiency with AI tools and workflows for marketing
- Ability to manage paid ad budgets and optimize for CAC, ROAS, and contribution margin
- Experience with email/SMS platforms like HubSpot and Mailchimp
- Strong analytical skills and comfort with GA4, Shopify analytics, and BI tools
Full Job Posting
Role Overview
- We're hiring a Growth Marketing Manager to be the engine of our marketing function.
- Brand, acquisition, lifecycle, content, site, analytics: all of it lives with you, supported by the CMO and the leverage of the right tools.
- This is not a paid media specialist role and it is not a brand only role.
- You will work day to day with the investments team, the sales team, and the tech team.
What you will co own
- Brand, voice, and story: How the brand sounds and looks on every surface a customer touches.
- Acquisition: Plan, launch, and optimize paid across Meta, Google and a rotating bench of test channels; hunt organic angles.
- Lifecycle: Own email and SMS in HubSpot & Mailchimp: flows, campaigns, segmentation, list health, deliverability.
- Analytics: Be comfortable spending time in GA4, Shopify analytics, the ad platforms, and a BI tool.
Who you are
- We're not looking for someone who can recite frameworks.
- You believe in: Brand is the compound of interest; Differentiation is the job; Customer obsession beats persona decks; Unit economics decides the fight; Modern AI tools are leverage.
- Be honest, be decent, and please don't be the reason we have to write new HR policies.
About Ecomma
- Ecomma is a Private Equity Firm specialized in acquiring, scaling and exiting ecommerce businesses around the world.
- We build real value, move fast, and don't get bogged down in red tape.
- We’re an equal opportunity employer.
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