Growth Marketing Lead Lifecycle
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Garage is seeking a Growth Marketing Lead to own lifecycle marketing across email, SMS, and push for a two-sided marketplace. You will build and scale owned channels, convert users into customers, and drive retention and advocacy.
Key Skills for This Role
Responsibilities
- Build and scale owned channels (email, SMS, push) for both sides of the marketplace
- Turn users into customers by understanding their needs and creating touch points
- Build referral, affiliate, and advocacy programs to turn customers into advocates
- Drive repeat transactions and customer engagement post sale
- Balance supply and demand using lifecycle programs to improve liquidity
Requirements
- Bachelor's degree from an accredited university
- 4+ years of experience owning lifecycle marketing in a high growth company
- Have built and scaled lifecycle programs hands on
- Fluent with Customer.io or similar platforms
- Can co design systems with engineering and spec out events/triggers
- Comfortable testing and iterating quickly with analytical rigor
- Thrive with high autonomy in an early, ambiguous environment
Full Job Posting
About Us
- Garage powers the exchange of critical assets across America's essential industries.
- We started with fire departments, where purchasing mission critical vehicles and equipment used to take months.
- Our agentic platform automates the entire transaction: discovery, payments, freight, paperwork, warranty, and financing.
- In under a year, we've expanded to all 50 states and grown revenue more than 10x.
- Based in New York, we've raised $18M from Y Combinator, Initialized Capital, and others.
About The Role
- We're looking for a strong marketing generalist who spikes in email, SMS, and push.
- You'll architect distinct journeys for buyers and sellers to convert, re engage, and streamline the experience.
- You'll build this function from close to zero with a strong creative team.
Key Responsibilities
- Build and scale our owned channels across email, SMS, and push.
- Turn users into customers by understanding their needs and creating touch points.
- Turn customers into advocates through referral, affiliate, and advocacy programs.
- Retain and re engage customers post sale.
- Balance supply and demand using lifecycle programs.
Required
- Bachelor's degree from an accredited university.
- 4+ years of experience owning lifecycle marketing in a high growth company.
- Have built and scaled lifecycle programs hands on.
- Fluent with Customer.io or similar platforms.
- Can co design systems with engineering and spec out events/triggers.
- Comfortable testing and iterating quickly with analytical rigor.
- Thrive with high autonomy in an early, ambiguous environment.
Nice to Have
- Experience scaling marketplace businesses.
What We Offer
- Competitive salary and stock options.
- Health, dental and vision insurance (100% covered).
- Unlimited paid time off.
- Daily lunch and dinner.
- $100 monthly wellness stipend.
- 401(k) with employer match.
- Pre tax commuter benefits.
- Bi annual team offsite.
- Relocation assistance.
Compensation
- Base salary $120K – $175K
- Offers Equity
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Initialized Capital
Strategic Finance & Corporate Development Lead
New Shwaib, UAE
Laurel is hiring its first Strategic Finance & Corporate Development Lead to partner with the CFO and executive team on strategy, capital, and growth. The role involves financial modeling, M&A execution, fundraising, and
Customer Success Associate
New Shwaib, UAE
Garage is looking for a Customer Success Associate to deliver fast, thoughtful support for buyers and sellers using their platform. The role involves handling customer inquiries across phone, email, chat, and text, and h
Growth Marketing Lead, Lifecycle
New Shwaib, UAE
Garage is looking for a Growth Marketing Lead, Lifecycle to build and scale owned channels (email, SMS, push) for a two-sided marketplace. You will architect user journeys, drive retention and re-engagement, and balance
Growth Marketing Lead Performance
Abu Dhabi, UAE
Garage is seeking a Growth Marketing Lead, Performance to own paid acquisition and drive growth. You will manage paid social, search, and emerging channels, working closely with the Head of Marketing. The ideal candidate
Growth Marketing Lead, Performance
New Shwaib, UAE
Garage is seeking a Growth Marketing Lead, Performance to own paid acquisition and drive growth. The role requires 4+ years of experience managing paid acquisition budgets in a high-growth startup. The ideal candidate wi
Founding Design Engineer
New Shwaib, UAE
Garage seeks a Founding Design Engineer to build polished UI across core products, including a mobile app, using React, Next.js, Tailwind, and TypeScript. The role involves crafting UI details, contributing to design fou
Growth Operations Analyst
New Shwaib, UAE
Garage is seeking a Growth Operations Analyst to support the Growth team across the customer journey, from qualifying leads to onboarding enterprise users. This entry-level role requires 0-1 year of experience, a Bachelo
Account Executive - NYC
New Shwaib, UAE
Location New York City Employment Type Full time Location Type On-site Department Growth Compensation Estimated on target earnings, with uncapped commission structure $175K – $225K Offers Equity Offers Commission Over
Strategic Finance & Corporate Development Lead
New Shwaib, UAE
Customer Success Associate
New Shwaib, UAE
Growth Marketing Lead, Lifecycle
New Shwaib, UAE
Growth Marketing Lead Performance
Abu Dhabi, UAE
Growth Marketing Lead, Performance
New Shwaib, UAE
Founding Design Engineer
New Shwaib, UAE
Growth Operations Analyst
New Shwaib, UAE
Account Executive - NYC
New Shwaib, UAE