Growth Marketing Lead, Lifecycle
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Key skills for this role
About the Role
Garage is looking for a Growth Marketing Lead, Lifecycle to build and scale owned channels (email, SMS, push) for a two-sided marketplace. You will architect user journeys, drive retention and re-engagement, and balance supply and demand in a high-growth environment.
Key Skills for This Role
Responsibilities
- Build and scale owned channels (email, SMS, push) for both sides of the marketplace
- Turn users into customers by understanding their needs and creating touch points that move them forward
- Build referral, affiliate, and advocacy programs to turn customers into advocates
- Drive repeat transactions and customer engagement post sale through lifecycle programs
- Balance supply and demand using lifecycle programs to improve liquidity and transaction volume
Requirements
- Bachelor’s degree from an accredited university
- 4+ years of experience owning lifecycle marketing in a high growth company
- Have built and scaled lifecycle programs hands on
- T shaped: deep in lifecycle and versatile across growth and marketing
- Fluent with Customer.io or similar platforms and comfortable in the data behind it
- Can co design systems with engineering and spec out the right events/triggers
- Comfortable testing and iterating quickly with analytical rigor
- Thrive with high autonomy in an early, ambiguous environment
Full Job Posting
About Us
- Garage powers the exchange of critical assets across America’s essential industries.
- We started with fire departments, where purchasing mission critical vehicles and equipment used to take months of paperwork, phone calls, and delays.
- Our agentic platform automates the entire transaction: discovery, payments, freight, paperwork, warranty, and financing.
- In under a year, we’ve expanded to cities and towns in all 50 states and grown revenue more than 10x.
- Based in New York, we’ve raised $18M from Y Combinator, Initialized Capital, Infinity Ventures, FJ Labs, and other leading investors.
About The Role
- Build and scale our owned channels. Architect and execute programs for both sides of the marketplace across email, SMS, and push.
- Turn users into customers. Help new users find success on the platform, quickly.
- Turn customers into advocates. Build referral, affiliate, and advocacy programs.
- Retain and re engage. Drive repeat transactions and customer engagement post sale.
- Balance supply and demand. Use lifecycle programs to improve liquidity, engagement, and transaction volume.
Required
- Bachelor’s degree from an accredited university
- 4+ years of experience owning lifecycle marketing in a high growth company
- Have built and scaled lifecycle programs hands on
- Are T shaped: deep in lifecycle and versatile across growth and marketing
- Fluent with Customer.io or similar platforms and comfortable in the data behind it
- Can co design systems with engineering and spec out the right events/triggers
- Comfortable testing and iterating quickly with analytical rigor
- Thrive with high autonomy in an early, ambiguous environment
Nice to have
- Experience scaling marketplace businesses
What We Offer
- Competitive salary and stock options
- Health, dental and vision insurance (100% covered)
- Unlimited paid time off every year (in addition to company observed holidays)
- Daily lunch and dinner
- $100 monthly wellness stipend
- 401(k) with employer match
- Pre tax commuter benefits
- Bi annual team offsite
- Relocation assistance
Compensation
- Base salary $120K – $175K
- Offers Equity
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