Growth Marketer - Middle East North Africa And Pakistan Dubai Based

About The Team

About The Role

What You’ll Do

• Own the MENAP brand & marketing strategy: Set a region‑wide strategy and country playbooks that balance long‑term brand building with short‑term growth levers.
• Ship integrated campaigns at scale, on lean budgets: Orchestrate brand, content, social, PR/comms, community, creator/influencer, partnerships, lifecycle/CRM, events/activations, and owned channels; partner with Performance Marketing (you don’t have to buy media to move markets).
• Lead major national & multi‑country launches: Craft narratives, write sharp creative briefs, guide world‑class creative, and localize for cultural nuance (Arabic, Urdu and other languages via agencies/partners).
• Build earned‑first momentum: Drive PR moments, creator challenges, social storytelling, and grassroots/community programs that punch above their spend.
• Stand up partnerships that multiply reach: Co‑market with platforms, telcos, marketplaces, education & public‑sector bodies, media networks, and creator ecosystems.
• Grow and coach a small, mighty team: Hire, mentor, and manage a hybrid bench of FTEs, agencies, and freelancers; raise the creative bar while protecting focus.
• Own measurement beyond last‑click: Define KPIs across brand health (awareness, consideration, preference, SOV), organic growth (sign‑ups, MAU lift, engagement), and campaign effectiveness (brand lift, reach/quality, cost per incremental outcome).
• Institutionalize what works: Codify playbooks, toolkits, and scalable templates so great ideas travel across MENAP quickly and efficiently.
• Be the region’s storyteller & advocate: Serve as spokesperson when needed; bring market truths and customer insight back to global teams to influence roadmap and resourcing.
• Operate like a founder: Set goals, manage budgets, ruthlessly prioritize, and roll up your sleeves to get things shipped.

What You’ll Bring

• Breadth + depth: 10+ years across brand, integrated and go‑to‑market marketing, including startup/scale‑up experience and leading large national/international campaigns.
• Proven scrappiness: A track record of building beloved brands with minimal spend—creative hacks, partnerships, and earned media over pure paid.
• Regional fluency: Hands‑on experience marketing in multiple MENAP countries; instinct for cultural nuance and local storytelling.
• Data‑smart judgment: Comfortable with brand/communications measurement, uplift studies, MMM/MTA basics, and tying brand to business outcomes.
• Team builder: Experience hiring and coaching diverse, high‑performing teams; adept at leading agencies and creators.
• Cross‑functional influence: Strong partner to Product, Comms/PR, Partnerships, Community, and Performance Marketing; executive presence with senior stakeholders.
• Communication: Excellent written and verbal English; Arabic and/or Urdu (or another MENAP language) is a strong plus.
• Mobility: Willingness to travel across the region for key launches, partner moments, and market development.

Job Details

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