Group Marketing Manager
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Key skills for this role
Role Overview
Lead the overall marketing strategy, corporate brand, market positioning, communications, and marketing performance across diversified group businesses in Qatar.
This is a strategic leadership role spanning real estate development, construction, facilities management, manufacturing, and fit-out.
Operate across B2C and B2B environments, supporting property sales, investor engagement, construction, facilities management, manufacturing, and corporate business development.
Key Skills for This Role
Full Job Posting
Role Overview
Lead the overall marketing strategy, corporate brand, market positioning, communications, and marketing performance across diversified group businesses in Qatar.
This is a strategic leadership role spanning real estate development, construction, facilities management, manufacturing, and fit-out.
Operate across B2C and B2B environments, supporting property sales, investor engagement, construction, facilities management, manufacturing, and corporate business development.
Key Responsibilities
- Develop and execute the annual group marketing strategy aligned with corporate objectives and business plans.
- Establish group brand architecture and corporate identity across subsidiaries and business units.
- Lead real estate development positioning, branding, pre-launch, launch, and post-launch marketing.
- Drive buyer and investor lead generation and improve lead quality and conversion with Sales.
- Support construction positioning, portfolios, capability statements, case studies, prequalification materials, and strategic communications.
- Support facilities management acquisition, retention, renewals, and cross-selling through B2B marketing.
- Develop manufacturing product positioning, market-entry, and promotional strategies.
- Lead digital strategy across websites, SEO, paid advertising, social media, email, content, and marketing automation.
- Manage corporate communications, public relations, executive communications, announcements, and reputation management.
- Manage the marketing budget, agencies, suppliers, KPIs, dashboards, and commercial performance.
Essential Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related discipline.
- At least 10 years of progressive marketing experience and at least 3 years in marketing management or leadership.
- Experience managing marketing across multiple companies, brands, business units, or service lines.
- Direct experience in at least two of real estate development, construction, facilities management, manufacturing, or fit-out.
- Strong experience in real estate, construction, or the wider built environment.
- Experience developing corporate or group marketing strategies across B2B and B2C environments.
- Experience managing substantial marketing budgets and external agencies with measurable commercial results.
- Strong knowledge of the Qatar or GCC market and excellent written and verbal English.
- Arabic language capability is strongly preferred.
- Strong executive presentation, stakeholder management, negotiation, and leadership skills.
Preferred Qualifications
- An MBA or master's degree in Marketing, a CIM qualification, or professional certification in digital marketing, brand management, analytics, strategic marketing, or project management is advantageous.
Candidate Profile
Seeking a senior marketing professional with experience in a diversified group, holding company, real estate developer, construction group, industrial organisation, or integrated services company.
The successful leader will translate marketing strategy into measurable commercial results, stronger positioning, qualified opportunities, and sustainable growth across sectors.
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