Group Marketing Manager
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Key skills for this role
Role Overview
Lead overall marketing strategy, corporate brand, market positioning, communications and marketing performance across diversified Group businesses in Qatar.
This is a strategic leadership role spanning B2C and B2B environments, including property sales, investor engagement, construction, facilities management, manufacturing and corporate business development.
Key Skills for This Role
Full Job Posting
Role Overview
Lead overall marketing strategy, corporate brand, market positioning, communications and marketing performance across diversified Group businesses in Qatar.
This is a strategic leadership role spanning B2C and B2B environments, including property sales, investor engagement, construction, facilities management, manufacturing and corporate business development.
Key Responsibilities
- Develop and execute the annual Group Marketing Strategy aligned with corporate objectives and business plans.
- Establish Group brand architecture and corporate identity across subsidiaries and business units.
- Lead real estate development positioning, branding, pre-launch, launch and post-launch marketing.
- Drive buyer and investor lead generation and improve lead quality and conversion with Sales.
- Lead digital strategy across websites, SEO, paid advertising, social media, email, content and marketing automation.
- Manage communications, PR, executive communications, reputation management, budgets, teams, agencies and marketing KPIs.
Essential Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing or a related discipline.
- At least 10 years of progressive marketing experience and at least 3 years in marketing management or leadership.
- Experience managing marketing across multiple companies, brands, business units or service lines.
- Direct experience in at least two of real estate development, construction, facilities management, manufacturing or fit-out.
- Strong experience in the built environment, B2B and B2C marketing, budgets, agencies and measurable commercial results.
- Strong knowledge of the Qatar or GCC market and excellent written and verbal English.
Preferred Qualifications
- Arabic language capability is strongly preferred.
- An MBA or master's degree in Marketing, CIM qualification, or relevant professional certification is advantageous.
Business Context
The role supports a diversified Group operating across real estate development, construction, facilities management, manufacturing and fit-out.
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