Graphic Communication Specialist | Retail | IKEA Jebel Ali
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Key skills for this role
About the Role
The role involves planning and executing graphic solutions, ensuring brand consistency, and collaborating with sales to enhance store presentations.
Key Skills for This Role
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Overview
The Graphic Designer is responsible for securing that graphic standards in the IKEA store are consistent with IKEA manuals.
This includes planning and executing graphic solutions in-store to communicate product features effectively.
A key aspect of the role is supporting store sales through well-planned graphics in cooperation with sales and logistics departments.
The designer must ensure that all visuals align with IKEA's brand identity while staying abreast of competitor activities and market trends to continually improve store presentations.
What You Will Do
- Ensure the appropriate projection and adherence to the IKEA Trade Name & Word mark as per the IKEA Trademark Manual and Company Policy.
- Plan and execute high-level graphic solutions by showcasing IKEA product features and solutions throughout in-store areas.
- Conduct daily and weekly checks on the implementation and application of graphic displays to ensure they meet standards and accurate translations.
- Collaborate with Sales and in-store logistics to plan and implement graphic solutions supporting store sales targets and activity calendar.
- Implement graphic communication solutions such as notice boards, signage, and posters in sales support and non-customer areas to uphold IKEA standards.
- Plan and execute changes to graphic solutions per instructions from the Graphic Communication Leader to align with the store's commercial activities.
- Develop a profound understanding of Graphic Com-In, using IKEA manuals, ideas, guidelines, and the toolbox for updates to enhance competencies.
- Stay informed about competitors’ activities, local market trends, and customer communications to boost IKEA customer awareness in-store.
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