General Manager - Project Marketing
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Key skills for this role
About the Role
A leading real estate developer in Dubai seeks a General Manager for Project Marketing to shape and deliver end-to-end marketing strategies for premium developments. The role involves project positioning, launch planning, campaign execution, and team leadership.
Key Skills for This Role
Responsibilities
- Own marketing strategy and go to market plans for residential, commercial and mixed use projects across pre launch, launch and post launch phases
- Define project positioning, target audiences, value propositions, messaging architecture and campaign roadmaps
- Lead launch readiness, including campaign plans, creative development, marketing collateral, digital assets, events and sales enablement material
- Drive integrated campaigns across digital, social, content, OOH, events, partnerships and performance channels, with a strong focus on lead quality and ROI
- Partner with Sales and CRM teams to improve the lead funnel, nurture journeys, conversion support and channel partner campaigns
- Manage creative, media, digital, PR, production and event agencies; ensure timely, high quality delivery within budget
- Use customer insight, competitor activity and campaign data to refine positioning, optimise spend and improve project performance
- Lead and develop a team of 4 5 marketing professionals
Requirements
- 10 13 years of experience in real estate marketing or related field
Full Job Posting
Company Overview
- Our client is a leading real estate developer headquartered in Dubai, known for delivering premium residential, commercial and mixed use developments across the UAE.
Duties & Responsibilities
- Own marketing strategy and go to market plans for residential, commercial and mixed use projects across pre launch, launch and post launch phases.
- Define project positioning, target audiences, value propositions, messaging architecture and campaign roadmaps.
- Lead launch readiness, including campaign plans, creative development, marketing collateral, digital assets, events and sales enablement material.
- Drive integrated campaigns across digital, social, content, OOH, events, partnerships and performance channels, with a strong focus on lead quality and ROI.
- Partner with Sales and CRM teams to improve the lead funnel, nurture journeys, conversion support and channel partner campaigns.
- Manage creative, media, digital, PR, production and event agencies; ensure timely, high quality delivery within budget.
- Use customer insight, competitor activity and campaign data to refine positioning, optimise spend and improve project performance.
- Lead and develop a team of 4 5 marketing professionals.
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